NEWS/BLOG

AAF Has Spoken: Oregon Still Dayton’s Best Printer

For the past 10 years, the Mercury Awards have honored local vendors—the magazine reps, media buyers, printers, and more that support Dayton’s creative industries behind the scenes. And for 5 of those 10 years, Oregon has taken home top honors. Once again, Oregon president Judd Plattenburg has been named Dayton’s best printer rep. It’s his third win—Operations Manager Mike Green has also won twice. Mike was nominated for the prize again this year, and Judd was also nominated in the best fulfillment/mail house rep category. We credit our honor to…

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BOGO! Painted Edge Business cards

Get “Edgy” with your business cards! If you’re like many professionals, you’ve experienced business card overload. When stacks of new cards grow like weeds, it’s easy for a generic card to get lost in the shuffle. That’s why it’s more important than ever to create cards that stand out. Many businesses have realized this, creating cards with unusual shapes and sizes, eye-catching papers, clever designs and painted edges for a distinctive look.   From now through June 30, 2016: Buy 250 edge painted business cards - get 250 FREE! You…

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Putting Paper First

You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel. What’s the best way to get inspired and push the limits with your print design?   Our advice: Design for the paper. For some designers, paper selection comes after the initial design is complete. But with today’s abundance of paper options, if you’re not making paper a part of your…

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Reach Out to New Customers with a New Movers Mailing List

If you’ve ever moved to a new city where you don’t know a soul, you know what a challenge it can be. You don’t even know where to get a good slice of pizza—let alone where to get a health checkup, open a bank account, or take your car for repairs. Plus, you still have loads of boxes to unpack… It’s not a fun situation. But one person’s challenge is another person’s opportunity. If you own a business, listen up. “New movers,” as they’re known, are a type of consumer…

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People Give to People: Creating Successful Spring Appeals

Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made in December.) But that doesn’t mean you should forget about giving. In fact, spring appeals to donors can be a big opportunity. There’s less competition for donors’ gifts and attention—which means you may be more likely to stand out. Plus, a lower-stakes appeal makes for a great time to try out new techniques to see what resonates with your audience. How can you…

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