NEWS/BLOG

People Give to People: Creating Successful Spring Appeals

Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made in December.) But that doesn’t mean you should forget about giving. In fact, spring appeals to donors can be a big opportunity. There’s less competition for donors’ gifts and attention—which means you may be more likely to stand out. Plus, a lower-stakes appeal makes for a great time to try out new techniques to see what resonates with your audience. How can you…

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Oregon brings home Gold at Hermes Awards

Last month, our "Make your Mark" sample booklet earned us Best In Show in GPA’s 2015 Print & Design Contest. On February 28, we added another award to our shelf. The American Advertising Foundation (AAF) of Dayton just held its annual Hermes Awards competition last month. We entered our sample book—and took home the Gold Award in the Advertising Industry Self-Promotion category. We also won a bronze for the design of the invitation to our Print without Limits Open House. We’re excited about both of these awards, because both show…

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And the winner is…

GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announced the winners of their 2015 Print & Design Contest, which honors excellence and creativity in printing. Companies across North America submitted their entries on GPA substrates to compete in eight product categories for the Best of Category award; from the eight winning entries, one was chosen as Best of Show. Oregon Printing Communications won this year’s Best of Show award for their creative spin on a corporate capabilities booklet in the Ultra Digital® Papers 2…

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Chocolate Gets Personal

Who wouldn't love an Esther Price milk chocolate candy bar with their name written all over it? For the holidays, we decided to partner with Esther Price, a local Dayton company that we all cherish, to provide our friends and family with personalized candy bars and show off what our HP Indigo 5600 can really do for our customers. So, how do you create a personalized campaign? It’s really pretty simple…start with your data. We decided to use just first names as our variable, but the possibilities are endless. Here…

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Ask a Direct Mail Expert: 6 Tips from Trish Witkowski

Trish Witkowski loves getting mail. She gets it from mailing lists. From friends and colleagues who send her pieces to check out. From marketing and print industry sources. And she does more than just read her mail. She scrutinizes it. Trish evaluates mail pieces’ format, messaging, materials used, and even a sender’s postage and address strategy. She identifies trends across the hundreds of pieces she looks at. Then, she makes those trends and innovations accessible to others. Besides being a direct mail aficionada, Trish is the founder and Chief Folding…

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