NEWS/BLOG

What does Oregon love about Dayton?

What do we love about Dayton, Ohio? It’s no secret that Oregon’s love for Dayton runs deep. Many of us grew up here, so we know some of the town’s best-kept secrets. But we believe in sharing good ideas with others—so we asked a few members of the Oregon team about their favorite things to eat, drink, and see in the Gem City.   What’s your go-to restaurant in Dayton? Lucky’s Tap Room and Eatery in the Oregon District has great burgers, craft beer, and friendly staff—the perfect combo in…

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Meet Our Design Contest Winners!

Congratulations to the Winners of the “Make it White” Design Contest We launched the “Make it White” design contest to introduce our customers to the awesome things designers can do with white ink. It’s a new capability for us—but the winning design is more than 4 years in the making. Years ago, Richard Kaiser, co-founder of local marketing agency Lion + Panda, began keeping a list of things to do in Dayton. He and a friend came up with nearly 200 items. Then the demands of running a business took…

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Designs as unique as your fingerprint

When we talk about personalized print, we’re usually referring to variable data, or information that digital printers can customize based on an organization’s knowledge of its reader base. But what if you could print pieces that didn’t just have customized text, but an entirely unique pattern on every single piece—even if you were printing millions of pieces? That might sound like science fiction—but with the HP Indigo, it’s a reality. Using the Mosaic application in HP’s SmartStream Designer software, you can upload a single image—then have that image rotated, stretched,…

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White ink: Unlocking colorful possibilities

One technique our HP Indigo digital printer allows for is printing with white ink. That might sound like no big deal—but it’s actually a fairly new development in the print world. To understand why, we have to take a step backward. In the past, all print inks (except metallics) were transparent. This wasn’t a problem if you were printing on white or light-colored paper. But if you wanted to print on black paper or another dark substrate, you could be in trouble. Inks often appeared faded and hard to read.…

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Design Tip: Rich Black

What is a Rich Black & How to Use It If you’re a graphic designer, you know that when it comes to color, the rules aren’t always black and white. And when you’re printing the color black, there are more options than you might think. It all has to do with how colors are composed. You probably know that CMYK colors are made up of percentages of cyan (C), magenta (M), yellow (Y), and black (K). If you want to print black with another color as an undertone, or want…

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