The Magic Behind White Ink

  When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture. When used correctly, white ink creates eye-catching pieces that really…

Read More

Design for the Paper

  Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die cuts, and embossing were the outer limits of what designers…

Read More

The Not-So-Humble Business Card

These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of paper: the humble business card. Business cards still play a critical role in your marketing…

Read More

Putting Paper First

You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel.…

Read More