Marketers everywhere are trying to create impressions that are as tailor-made as possible..
Dave Sullivan, a gold mine of knowledge on how to run a business right, delivered the hard truth:
A new building isn’t the only big change happening at Oregon this month...
We’re excited about the possibilities our new building brings—and we can’t wait to pass its benefits on to you...
Envelopes have always driven printing. Because printers don’t usually produce envelopes ourselves, we’ve always been constrained by their dimensions, availability, and price.
The phrase we chose: “Implementing your Marketing Vision.”
How do you make an impression on Congress and the Department of Defense?
If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”