Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a fine line where your budget and the level…
ARTEMIS CENTER FUNDRAISING MAILER
When the Artemis Center, Dayton’s resource for victims of domestic violence, asked us to help them with a fundraising mailer, we were happy to get involved.
Jennifer Dean, the Artemis Center’s development director, teamed with CultureMASH, a group that lends creative talent to Dayton nonprofits. Oregon brainstormed the look with Jennifer, and Emilie Beck at CultureMASH handled the design.
Artemis Center wanted this mailer to get people talking—so we wanted it to look like nothing else readers had seen. We created a custom A-8 envelope with a cutout window in the center.
Inside was a double-sided sheet, personalized for the recipient from Artemis Center directors. Precise descriptions of donations’ impact ($50 pays to change a lock on a client’s home; $100 amounts to an hour of therapy for a child) and engaging design made giving meaningful. An enclosed return envelope and tear-off form enabled an immediate response.
Oregon also helped Artemis by cleansing their contact database. We standardized addresses and removed duplicates, and added donors who were outside of the center’s core database, but had given in the past.
The strategy paid off: Artemis Center sent 2,300 mailers, and the campaign earned enough to pay for itself in a single week. Within two weeks, donations had doubled.
Proceeds will support Artemis Center’s crisis services, outreach, education and support groups, victim advocacy, and child therapy programs, offered free of charge to those in need. It’s a cause Oregon is proud to support.