Guardian 0001
Guardian_0001
Guardian_5
Guardian_0003
Guardian_0002
Guardian 0001Guardian 5Guardian 0003Guardian 0002

GFG IDENTITY SET CREATION

SITUATION

Creating a brand’s identity isn’t easy. The look you choose can influence the impressions others form of you—for better or for worse.

So when Guardian Financial Group was ready to step out on their own and launch a new business, they wanted to make sure their brand was cohesive and needed help bringing it to life.  As financial advisors, Guardian needed to appear approachable while conveying trust and expertise.

SOLUTION

First, The Oregon Team a brainstorming session with Guardian to learn more about their organization and what they were trying to achieve.

We started with the logo. We polished Guardian’s original concept by digging deeper into the color selections and typography used. Our team developed a strategic plan to effectively showcase Guardian’s brand attributes and create a consistent look.

The identity set included business cards, an envelope, letterhead, and a pocket folder. For the business cards, we laminated two sheets of paper together and then embossed the logo to help potential clients experience the brand through multiple senses. We finished the cards off with a dull varnish for extra durability.

RESULT

We built a cohesive set of professional materials for Guardian Financial Group that will elevate their organization from the competition. Oregon partnered with the client during the production process to ensure the final pieces surpassed the client’s expectations, while keeping in mind the project’s overall purpose.

RECENT NEWS/BLOG

The Magic Behind White Ink

  When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture.…

READ MORE

Design for the Paper

  Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die…

READ MORE