NEWS/BLOG

THERE IS NO PERFECT PICKLE

Some of the best marketing advice you’ll ever hear? “There is no perfect pickle. There are only perfect pickles.” Odd? Yes. Relevant? 100%. Let us explain: As marketers, and as human beings, we can be a bit…self-involved. We put the ways in which we would like to be spoken to, acted around, and considered, to the forefront when communicating with our families and friends – and that behavior naturally extends to our businesses. In most areas of our lives, this practice is not a negative. In fact, it quite literally…

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OREGON RECOGNIZED FOR PRINT EXCELLENCE

Oregon Printing Communications is proud to announce it was recently awarded a 2018 Print Excellence Award from the Printing Industries of Ohio & N.Kentucky. Each year, Printing Industries of Ohio & N.Kentucky holds its Print Excellence Awards Competition to recognize Ohio and northern Kentucky printers who have demonstrated excellence in 35 categories. This year, member companies submitted close to 350 printed pieces, and two out-of-state expert judges ranked them in a regional competition. This year's judges were Ken Eberhart, Merrick Printing Company (Louisville, KY); and Jeff Ekstein, Willow Printing Group…

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The Magic Behind White Ink

  When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture. When used correctly, white ink creates eye-catching pieces that really stand out. But the truth is, there’s a lot going on behind the scenes in successfully designing and printing with white ink. White Ink in the Printing Process The diagram below is an example of a card that features orange and white ink printed on dark blue paper. The cross-sections…

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Design for the Paper

  Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die cuts, and embossing were the outer limits of what designers could achieve with print. But it's time to fundamentally change the way we think about paper and ink. New technologies and substrates are revolutionizing–even redefining–what print can achieve. These projects are striking examples of the possibilities: YWCA Dayton, Girls Inc. Promo Mailer This piece is a prime example of considering…

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Take Direct Mail to the next level with Personalization

Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a fine line where your budget and the level of personalization meet. In order to find that sweet spot, you need to be deliberate and pre-plan. Plan Planning ensures not only that your campaign’s effective in raising money, but that it’s executed in a way that helps you make informed decisions and wise investments in future mailings. We’re experts in direct mail, and can help you preplan with to-do…

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