NEWS/BLOG

And the winner is…

We're thrilled to announce that Oregon has been honored in the HP Inkspiration Awards for the third consecutive year! Our self-promotion direct mail piece, "Print on the Edge" was awarded a Certificate of Excellence in the 2018 competition. The piece was created by utilizing 2 sheets, printing on one side of each, gluing the pieces together, and painting the edges. It was also personalized to the recipient. The piece was designed and written by our in-house talent and printed on our HP Indigo in 4/Color Plus 4 hits of Opaque White.…

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Targeted Direct Mail for Nonprofit Organizations

The number-one priority for any nonprofit is advancing their organization’s mission. The number-one challenge? Ensuring donations continue to come in so that they can continue their work. There are so many worthy causes out there, and many demands on your prospects’ attention. How do you make them take notice of your organization—and then take action? Over our 40 years of business, Oregon has partnered with dozens of local nonprofits to assist in revitalizing their fundraising efforts. We’ve worked out a recipe for successful direct mail appeals and are happy to…

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THERE IS NO PERFECT PICKLE

Some of the best marketing advice you’ll ever hear? “There is no perfect pickle. There are only perfect pickles.” Odd? Yes. Relevant? 100%. Let us explain: As marketers, and as human beings, we can be a bit…self-involved. We put the ways in which we would like to be spoken to, acted around, and considered, to the forefront when communicating with our families and friends – and that behavior naturally extends to our businesses. In most areas of our lives, this practice is not a negative. In fact, it quite literally…

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OREGON RECOGNIZED FOR PRINT EXCELLENCE

Oregon Printing Communications is proud to announce it was recently awarded a 2018 Print Excellence Award from the Printing Industries of Ohio & N.Kentucky. Each year, Printing Industries of Ohio & N.Kentucky holds its Print Excellence Awards Competition to recognize Ohio and northern Kentucky printers who have demonstrated excellence in 35 categories. This year, member companies submitted close to 350 printed pieces, and two out-of-state expert judges ranked them in a regional competition. This year's judges were Ken Eberhart, Merrick Printing Company (Louisville, KY); and Jeff Ekstein, Willow Printing Group…

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The Magic Behind White Ink

  When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture. When used correctly, white ink creates eye-catching pieces that really stand out. But the truth is, there’s a lot going on behind the scenes in successfully designing and printing with white ink. White Ink in the Printing Process The diagram below is an example of a card that features orange and white ink printed on dark blue paper. The cross-sections…

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