NEWS/BLOG

Answers from the Edge

You see them all the time when browsing online: FAQs are a great way to quickly find answers to many everyday questions. While brainstorming ideas to help customers get the best experience possible, we thought it would be great to develop an ongoing, interactive FAQ section within our blog to answer customer questions. Over the coming weeks and months, OPC Manager and industry veteran Mike Green will publish pieces in a new blog mini-series, called Answers from the Edge, to answer questions we receive from customers regarding print and direct…

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WHAT WOULD YOU TRY IF YOU KNEW YOU COULDN’T FAIL?

Even though constraints are what keep us safe, and keep us from failing, sometimes the lack of them is what can feed our creativity. That’s why the question above is so powerful. By eliminating failure as a possibility, you can eliminate the constraints for a moment and let your creativity flourish and allow yourself to dream big. This month, we’re encouraging designers everywhere to do just that: Dream without fear. Print without limits. Abandon what you thought was only possible and try something new and different. This isn’t just talk.…

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Fundraising in the age of Coronavirus…

From where we’re sitting, the last 18 months in the fundraising world look like a bit of a roller coaster. The general consensus from our nonprofit customers was that 2019 was an overwhelmingly positive year. So when the new year came, a sense of optimism and excitement was palpable in the group. We spent the first few weeks in 2020 brainstorming exciting campaigns and turning out the first of the year’s donation requests. And then…COVID-19. It was surreal. For a moment, it seemed like everything stopped. Most of our nonprofit…

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Shifting Supply Chains

  I think the way we all buy things has shifted quite a bit this year. Amazon trucks dominate neighborhoods and online ordering is said to be up by nearly 75% at retailers like Target and Walmart. The trend is affecting print and marketing ordering, too. We have a lot of customers that I refer to as our supply chain customers. These are medical offices that have lots of forms and marketing materials, or companies that have lots (sometimes hundreds) of salespeople that need business cards. The supply chain customer…

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Cedarville Poster Project on Black Paper with White Ink

Over the past several months, I’ve been talking A LOT about the need for up and coming designers to have a better understanding of some of the newer digital techniques. I’m happy to announce that my ramblings resonated! Chad Jackson, Cedarville College’s creative director, brought us a really cool project for one of his design classes to help his students better understand how to design for digital. Each student was tasked with designing a unique poster using white ink on black paper. The student could opt to use white ink…

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