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Re-tooling After a Pandemic: Direct Mail Fundraising is Getting More Intentional

From the President Remember the old “Twilight Zone” TV show, where you would land in this weird little city somewhere, and everything was normal,

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Direct Mail Campaigns 101

Think direct mail marketing has gone the way of the typewriter and the Rolodex? Think again.  According to a 2020 report, direct mail is a 12-bill

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Why Direct Mail Is Still The Best Way To Engage With Your Audiences

It may come as a surprise to some that, even in our incredibly digital era, direct mail is still the most effective way to engage (especially fundrais

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Answers from the Edge

You see them all the time when browsing online: FAQs are a great way to quickly find answers to many everyday questions. While brainstorming ideas to

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WHAT WOULD YOU TRY IF YOU KNEW YOU COULDN’T FAIL?

Even though constraints are what keep us safe, and keep us from failing, sometimes the lack of them is what can feed our creativity. That’s why the

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Fundraising in the age of Coronavirus…

From where we’re sitting, the last 18 months in the fundraising world look like a bit of a roller coaster. The general consensus from our nonprof

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Shifting Supply Chains

  I think the way we all buy things has shifted quite a bit this year. Amazon trucks dominate neighborhoods and online ordering is said to be

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Cedarville Poster Project on Black Paper with White Ink

Over the past several months, I’ve been talking A LOT about the need for up and coming designers to have a better understanding of some of the newer

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President’s Blog: Responding to the COVID-19 Crisis

[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and commu

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The Design Gap

Digital printing has been quietly advancing behind the scenes for years, but at some point, the industry, and printers (I’ll share in the blame!) st

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President’s Blog: The 20/20 vision, 2020 calendar

At first, I was surprised when Mark Maio reached out and asked us to help design and print his calendar for 2020. But as I thought about it, I realize

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President’s Blog: 2020 Dayton Calendar

[From time to time, Oregon’s President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and com

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President’s Blog: The Dayton Anthology – Be Part of It!

Being a printing and communications company located in the rapidly evolving place that is Downtown Dayton is exciting, to say the least! I feel like D

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Being yourself can lead to great things: Ali FitzHarris

[The story below is a follow-up to a post we wrote three years ago about local artist Ali FitzHarris. We were thrilled to get a chance to catch up wit

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President’s Blog: Mindset is Everything

A Mindset to Win In business, mindset is everything. I didn’t always believe that, but the longer I survive as a business owner, the more I recogn

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President’s Blog: Collaborating with the Creative Community & Thoughts from DSCOOP Edge

Last week, we worked with our good friends at The Contemporary (formally the Dayton Visual Arts Center) to create invitations for their 25th annual ar

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President’s Blog: A Level Playing Field

[From time to time, Oregon’s President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and com

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President’s Blog: 13 Years & A Great Partnership

[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and comm

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And the winner is…

We're thrilled to announce that Oregon has been honored in the HP Inkspiration Awards for the third consecutive year! Our self-promotion direct mail

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Targeted Direct Mail for Nonprofit Organizations

The number-one priority for any nonprofit is advancing their organization’s mission. The number-one challenge? Ensuring donations continue to come i

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THERE IS NO PERFECT PICKLE

Some of the best marketing advice you’ll ever hear? “There is no perfect pickle. There are only perfect pickles.” Odd? Yes. Relevant? 100%. Let

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OREGON RECOGNIZED FOR PRINT EXCELLENCE

Oregon Printing Communications is proud to announce it was recently awarded a 2018 Print Excellence Award from the Printing Industries of Ohio & N

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The Magic Behind White Ink

  When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that trad

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Design for the Paper

  Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center

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Take Direct Mail to the next level with Personalization

Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a f

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The Not-So-Humble Business Card

These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of pap

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Join the Oregon Team!

Do you have a keen attention to detail? Do you love making people happy? Do you work best when you’re managing multiple projects at once? If so,

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Oregon Helps Young Illustrator Overcome Bullying Through Art

Ali FitzHarris’s parents have known for years that their daughter is different. Ali is kind and empathetic, with an excellent vocabulary and reading

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AAF Has Spoken: Oregon Still Dayton’s Best Printer

For the past 10 years, the Mercury Awards have honored local vendors—the magazine reps, media buyers, printers, and more that support Dayton’s cre

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BOGO! Painted Edge Business cards

Get “Edgy” with your business cards! If you’re like many professionals, you’ve experienced business card overload. When stacks of new cards g

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Putting Paper First

You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the

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Reach Out to New Customers with a New Movers Mailing List

If you’ve ever moved to a new city where you don’t know a soul, you know what a challenge it can be. You don’t even know where to get a good sli

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People Give to People: Creating Successful Spring Appeals

Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made

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Oregon brings home Gold at Hermes Awards

Last month, our "Make your Mark" sample booklet earned us Best In Show in GPA’s 2015 Print & Design Contest. On February 28, we added another aw

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And the winner is…

GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announced the winners of their 2015 Print & Design

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Chocolate Gets Personal

Who wouldn't love an Esther Price milk chocolate candy bar with their name written all over it? For the holidays, we decided to partner with Esther

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Ask a Direct Mail Expert: 6 Tips from Trish Witkowski

Trish Witkowski loves getting mail. She gets it from mailing lists. From friends and colleagues who send her pieces to check out. From marketing and p

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What does Oregon love about Dayton?

What do we love about Dayton, Ohio? It’s no secret that Oregon’s love for Dayton runs deep. Many of us grew up here, so we know some of the town

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Meet Our Design Contest Winners!

Congratulations to the Winners of the “Make it White” Design Contest We launched the “Make it White” design contest to introduce our customer

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Designs as unique as your fingerprint

When we talk about personalized print, we’re usually referring to variable data, or information that digital printers can customize based on an orga

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White ink: Unlocking colorful possibilities

One technique our HP Indigo digital printer allows for is printing with white ink. That might sound like no big deal—but it’s actually a fairly ne

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Design Tip: Rich Black

What is a Rich Black & How to Use It If you’re a graphic designer, you know that when it comes to color, the rules aren’t always black and wh

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Spaghetti Sauce & Direct Mail

I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weeken

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Xpanding Digital Print at DscoopX

Then we sat through a session on how HP helped engineer the Diet Coke campaign, where every plastic bottle is uniquely different.

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Use out-of-the-box substrates to make your print stand out

  [caption id="attachment_5885" align="alignleft" width="300"] Mike and Jim reviewing a photograph printed on a rainbow metallic substrate[/capt

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What would you try if you knew you couldn’t fail?

  Strange though it may sound, sometimes constraints are what you need to really get creative. That’s why the question above is so powerful. By eli

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Kauai through the lens….

Kauai was more than a pleasant surprise, it was visual paradise.

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Looking ahead: A year of storytelling in print

That leads us to our blog theme for 2015: the power of storytelling.

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Know before you order: Static clings

There are many types of vinyl substrates, however true static clings contain no adhesives……

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4 questions about our new digital press

We felt that we were really ready to change the game. We knew our future was solidly digital and wanted something on a higher level…

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Connecting with print-industry peers at Print 14

What was once a display of new offset presses & bindery equipment has become a presentation of the latest in digital technologies,

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Oregon’s mail house, one year later

Mailing services allow us to handle jobs from start to finish—meaning that for many of our customers, we’re a one-stop shop.

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Re-Visiting the Silo’s

Writing again about this phenomenal place a little more in depth…

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Want to Make Your Mail Campaigns a Success? Use a Checklist

With so many moving parts, it’s easy for something to accidentally fall through the cracks.

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Does Your Direct Mail Pass the Half-Second Test?

Each piece of mail gets maybe a half-second’s glance before getting saved for later—or tossed forever

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What will the printer of the future look like?

Today, we spend more time having conversations with our customers, helping them define their brands and plan campaigns.

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Color in print: Then and now

Most of today’s offset printing—and the large majority of digital printing—is done using CMYK…Whats that mean?

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Ethical issues in personalized print: How far is too far?

The example illustrates just how powerful customer data tracking can be. It also shows data’s dark side: many people found the incident downright creepy.

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Personalized print for fundraisers: 5 things to know

Charitable giving grew nearly 5 percent in 2013 over 2012. Total giving revenues last year totaled $12.5 billion.

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Pushing new boundaries: The Silo City Photography Workshop

Silo City, a network of old grain elevators and heavy machinery that once made Buffalo the largest milling port in the world.

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A Day in the Life of a Printer

Between the sizes of jobs we take on, the printing techniques we use, and they types of organizations we work with, no two days are alike.

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Tame Your Mailing List: How to Choose Categories that Matter

The exciting thing about personalized print is that the sky really is the limit….

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Want Prints Faster? Follow these 3 Tips

We’re no stranger to the idea of “Fast” at Oregon—in fact, productivity is constantly on our minds.

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Which Type of Print Shop is Right for You?

You might think that there aren’t many places you can go to get the specific print services that fit you….But in today’s market, you’ve got more options than ever before.

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Why Printers Should Start Thinking in Stories

As printers, we’re essential in helping businesses, schools, and nonprofits tell their stories to their customers.

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The Future of Digital Print: Lessons from Dscoop

It’s a way for forward thinking printers to meet, share ideas and discuss common challenges.

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How to Build a Mailing List that Fits your Business

You have two options: your homegrown list or a purchased list. Here’s what you need to know about each one.

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Reduce, Reuse, and Recycle: How Green is Oregon?

Printers still face an essential conflict between resource use and job effectiveness.

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Lending a Hand: How Oregon Helps Nonprofits Send Smarter Campaigns

We want to help charitable groups keep as much money in their pockets as possible.

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Myth-Busting PDFs for the Print Industry

Don’t worry if you’re no PDF expert—a few easy steps will ensure your job will breeze through our shop

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Anatomy of a Campaign: WYSO’s New Look

WYSO wanted to create a community around the station’s brand. Says Luke Dennis, WYSO’s Development Director…

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4 print trends to watch out for in 2014

It seems that this year, print and digital media found new ways to live comfortably together, with each platform doing what it does best.

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Up next: A year of personalized print

Marketers everywhere are trying to create impressions that are as tailor-made as possible..

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Content, content, content: Lessons from SummitUp

Ultimately, the big message this year was that it’s all about content

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Culture matters: Continuing to soar with Aileron

Dave Sullivan, a gold mine of knowledge on how to run a business right, delivered the hard truth:

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Oregon’s New Look: The Inside Scoop

A new building isn’t the only big change happening at Oregon this month…

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4 Reasons to Be Excited about Oregon’s New Building Expansion

We’re excited about the possibilities our new building brings—and we can’t wait to pass its benefits on to you…

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National Envelope Goes Bankrupt, Small Printers Stay Strong

Envelopes have always driven printing. Because printers don’t usually produce envelopes ourselves, we’ve always been constrained by their dimensions, availability, and price.

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Implementation: It’s What We’re All About

The phrase we chose: “Implementing your Marketing Vision.”

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Doing the Impossible: Why We Take on Jobs Other Printers Turn Down

How do you make an impression on Congress and the Department of Defense?

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3 Ways File Archiving Makes Our Lives Easier

We think keeping more than 12 years’ worth of archives is just a smart way to work…..

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Offset, Digital, and Why We’re Not Giving up Either Anytime Soon

If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.

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Work With a Print Shop, or Print In-House? 5 Questions to Ask Before You Decide

Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive….Truth is, it’s more affordable now to order digital prints than it was years ago.

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A Printer for the Relationship Era

We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.

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Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”

These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”

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Using print to leave a lasting impression

Print certainly doesn’t replace social and digital strategies—it only enhances them.

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The unforgettable party: Why print is the key to memory

Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.

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Consultative vs. transactional sales—and why you should know the difference

More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.

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With interactive print, the future’s a click away

We all know that first big step in making print interactive—the QR code

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New postal regulations: Keeping it together

These new guidelines outline precisely how mailers should be held together.

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New postal regulations: Designing for efficiency

Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect…

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Ring in 2013 with…new USPS regulations?

So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.

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Commercial printers, it’s time to step up

Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.

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How many ways can you bind a book?

There’s no one best way to bind your documents. It all comes down to what fits your business, your project, and your budget.

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Why digital printing makes bookmaking a breeze

Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.

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3 Steps to Tracking Data – and Getting Results

So, you’re ready to send out a new direct mail campaign, and wonder how customers will respond. Hold it right there……

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Direct Mail Campaign Tracking 101

How do you know if your mailings are hitting the mark?

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Digital Print 2.0

Every once in a while comes along a Killer App or something that is a game changer in different industries. The most recent and maybe the biggest of all is digital printing.

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The Gloss & the Dull of the 2012 Art Ball….

[caption id="attachment_3806" align="aligncenter" width="300" caption="The 2012 Art ball Invitation"][/caption] I just love old fashioned print jobs

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Attending 2 User Conferences, Part 1

I’ve spent some time recently at a couple of pretty important industry user conferences looking, learning and listening.

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Its a PDF World…

So the question comes down to this…with all the tools designed to make a high quality, print ready PDF, why wouldn’t you?

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Lots of New Exciting Stuff…..

Wow, 2012 has been a busy year so far, and having to cut the grass just helps to raise the bar…..

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Of Digital Printers, More Space and a Warm Winter…

The whole object is to be able to digest digital jobs quickly, make them look good and get them delivered.

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Its a new year, and…..

One thing I’ve learned is that the big changes that our companies need to make never happen as fast as we would like them to….

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Moving Forward by Giving Back

Investing in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations

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An amazing journey of Recovery

So, I'm going to deviate from talking about printing and graphics for a moment, because I've just taken a miracle journey into modern medicine. I say

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Bringing a New Identity into Focus with A “Soft” Print Job…

They had been talking about a few things, including using “Soft Touch” varnish on both sides of their business cards….. this one scared me just a little…

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Project 2011: Understanding Our Customers Needs Like Never Before…

Dr. Joe predicted that we will all remember the summer of 2011 in 5 years for either doing something or not doing something

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Branding Yourself and the Timeless Business Card

But through all this change, there is one little (but important) communication utility that has not changed….

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Price, Quality & Turn Around, the Famous Printing “Trio”

Seriously in 1991, could you imagine somebody demanding all 3 of those things?

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Bizarre ending to a mail campaign…

Actually, this is another one of those “the designer had a very cool vision in the first place” stories, or something like that…

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A top MBA team from University of Dayton…

My chalenge to them was this: If you found yourself owning this company, where would you take it to assure success in 2015?

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Working with a designer who had it right to begin with…

He had it all sketched out on a piece of 8.5 x 11 paper…..

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Protecting your Brand

I’m talking about people who have developed a business, a product or service and gave it a brand….

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Giving Back

There are so many good people in Dayton and the surrounding region that will give a helping hand without blinking when asked, I am truly amazed.

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How do you communicate with your printer?

I recently spoke to a senior graphic design class at The University of Dayton…….

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Graph Expo 2010…No presses this year?

Missing was the sound of full dressed 6 color and 8 color offset presses…..

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Back to School and Back to Business

It’s hard to believe that summer is already winding down. My son Nathan turned five, and has just started Kindergarten. And getting him there was no

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The Changing Role of the Printer

Today, some printers are re-evaluating their place in the whole communications food-chain.

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Defining a timeline, and getting it done!

When you need programs for an event that starts on Friday night, it’s imperative that the programs be there Friday night, not Saturday morning!

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“Print is not Dead” needs to Go Away!

The “Print is not Dead” campaign, makes printers sound like a bunch of old folks who are on their death beds, but want to convince themselves that they still have a pulse.

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What could we learn from a graceful moment in Baseball?

A drama played out in the public eye a few weeks ago we could all learn something from.

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What did you want from Us?

As old school as it may sound, I think these 3 qualities are still keeping us ahead of the curve.

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For Love of Small Business

So what happens when you loose a key employee for 4 to 6 weeks?

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Conference helps to Solidify Printing Company Vision.

If you are going to have a conference about software and automation in the printing industry, having it in Las Vegas is a great way to get people to come and act interested.

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Spring Fever in the Print Business

This blog is supposed to be reserved for printing & technology related subjects,but it’s a little bit of a grab bag today.

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Custom Ad Specialties

Highlight your company’s brand with that custom promotional product that’s tailored to what you do!

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Digital Printing Continues to Grow

It’s great for those quantities of Full Color pieces between 1 and 500

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What’s up with the Pictures?

I thought there was a risk of being irrelevant when we decided to add a “Flickr Photostream” of stuff we do outside of the shop to our website. Well, I was wrong.

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When Technology = Frustration

Frustration vs. the Promise of Technology

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Internet Print Store Front Really Comes to Age

When we can do something in a lot less time with less of a chance for mistakes, it ends up costing the customer less.

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Sharing Responsibilities in the Printing Process

Today, creating and executing successful print campaigns takes more thought, collaboration, and integration than ever before. Everyone who is involved from the start to finish has a role and a responsibility.

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Embracing the change, and helping our customers do the same.

We need to help our customers understand what they can do to think differently about printing and save some money.

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Relax over the Holiday Break….

They should be relaxing because they were able to make final edits to their print projects, get files to the printer and relax knowing their projects should be waiting for them in the new year.

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Business Cards….Do them right

Did somebody ever hand you a Business Card that really got your attention? Not because of how nice, thick and rich it felt, but because of the lack of a good feeling?

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Photo Sharing Websites…Practical uses

I’m big on practicality, and there is so much social media and other stuff that still seems pretty silly to say the least. So I thought I’d share some practical uses I’ve found for a couple of Photo sharing websites.

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Welcome past Bucher/Drummer Customers

I’m always saddened to see a local printer close their doors, but extremely honored for a recommendation.

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Communications 2010

It seems like the buzz around social media grows exponentially by the week. Is it justified? I believe it is. Are we really developing relationships and communities that will help each other, support each other and in the long run, alter our life patterns?

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A Big Step Toward True “On Demand”

The objective of a new campaign we are starting is to work with and educate our customers on some fairly new tools that will speed up the print process, make it more accurate and less expensive.

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Is it 2010 yet?

I’m thinking back to January when I was holding company meetings just to tell all of our employees things are scary and to prepare ourselves for the worst.

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Print 09, Chicago

We made the trek to Chicago this year for the annual Print Expo. Probably the biggest overall theme was automation through out the whole printing process.

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PMS Thinking

PMS stands for Pantone Matching System, sometimes referred to as Spot Color or just Pantone. I bring this up because I find myself explaining to clients why their job is not separating into the appropriate spot colors.

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TBDBITL and something completely different..

I got to experience something that I consider pretty extraordinary this past weekend, and that was watching my son march down the ramp into OSU Stadium with the Ohio State Marching Band.

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Blog Evolution, the Economy & Throughput

One of my goals has always been to become a better writer, and this seemed like a good place to get started.
I think that Throughput has turned into a major economic driver for us.

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Web-to-Print…What is it?

Since Web-to-Print is a rather generic term, I’m going to talk about what it means in our world.

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Strategic Planning, Focus and What We’re Great At

Recently, we engaged with Aileron to make a strategic plan for the future of Oregon

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Telling Our Story

A lot of you recently received our first email newsletter, and believe it or not, I got a lot of positive response from it.

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Print Break…Photo Club does the Rodeo

One of our members thought visiting the local Rodeo would be a great opportunity to shoot some action photos

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Print on Demand; Inventory Reduction Strategies

It was not long ago that ordering larger quantities of most printed material was the best way to bring the per unit cost down on most print runs. It w

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“Print on Demand”….Part 1

When you look a little closer it’s more than just producing quick printing, it’s a lot of things that have to happen just right to get a print job transferred, produced, delivered, and everything be right.

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Using the Right Software for your Print job

Its time to talk about using the right software to create printed documents, so lets look at the landscape of the most common printing software (good & bad)

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Document Management Through Online Catalogs

The challenge for us as a team (client + Oregon) is to figure out how to give our customer a simple way to order their products, see the cost as they order (and the cost needs to be as low as possible), and spend as little time as possible with this task.

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Ideas on Identity Systems

Over the years, we’ve seen a lot of Business Identity Systems come through the door….So what makes a good value in an identity system?

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The Changing Role of the Printing Company

I read an article the other day entitled “Are you ready for the Post-Recession printing industry?” and it made me think about what’s down the road.

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Oregon gets another Mercury Award; & the “Dots”

Oregon takes it’s second Mercury in 3 years…..

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PMS

It’s not what you are THINKING!
Ok, now that I have cleared that up, what is it?

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It’s all about being “Lean”

"Lean" may be a buzzword today, but look at the majority of successful manufacturing companies and you will find they have embraced "lean" concepts.

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When Client-Vendor Relationships Work

It seems like when the economy gets tough, all the  "how to sell" talk turns to relationship building. But hasn't that always been one of, if not the

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Taking Advantage of Our 5-Color

We are having great results  on our Heidelberg PM 5-52 (simple for extremely automated 5/Color printing press), with different varnishes, coatings an

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The Class for Presidents

Over the last 4 years we have developed a penchant for continuous improvement, and once you decide to take that journey, you go down a lot of pretty e

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Scoring and Folding Digital Printing

If you’ve ever seen a brochure printed digitally (with some kid of toner technology), you’ll know how it cracks and just looks bad when folded (especially coated cover). [more]

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