NEWS/BLOG

Consultative vs. transactional sales—and why you should know the difference

More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.

With interactive print, the future’s a click away

We all know that first big step in making print interactive—the QR code

New postal regulations: Keeping it together

These new guidelines outline precisely how mailers should be held together.

New postal regulations: Designing for efficiency

Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...

Ring in 2013 with…new USPS regulations?

So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.