NEWS/BLOG
A Printer for the Relationship Era
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
READ MORE→Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
READ MORE→Using print to leave a lasting impression
Print certainly doesn't replace social and digital strategies—it only enhances them.
READ MORE→The unforgettable party: Why print is the key to memory
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
READ MORE→Consultative vs. transactional sales—and why you should know the difference
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
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