NEWS/BLOG
Offset, Digital, and Why We’re Not Giving up Either Anytime Soon
If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.
READ MORE→Work With a Print Shop, or Print In-House? 5 Questions to Ask Before You Decide
Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive....Truth is, it's more affordable now to order digital prints than it was years ago.
READ MORE→A Printer for the Relationship Era
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
READ MORE→Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
READ MORE→Using print to leave a lasting impression
Print certainly doesn't replace social and digital strategies—it only enhances them.
READ MORE→