It seems like when the economy gets tough, all the "how to sell" talk turns to relationship building. But hasn't that always been one of, if not the most important part of any business...that link between the client and the vendor. I guess to start with, if you're going to be in customer service or dealing with vendors on an everyday basis, it really helps to like people. Even after that, it takes a lot of work to develop strong relationships, and these days, everybody has a stake in it.…
NEWS/BLOG
Taking Advantage of Our 5-Color
We are having great results on our Heidelberg PM 5-52 (simple for extremely automated 5/Color printing press), with different varnishes, coatings and spot colors. Printing varnishes inline will add gloss to photos, or a header you want to pop. Flooding a sheet will add rub resistance and help with bleeds in the cutting stage. Another cool application is our "Kentucky Shine", It appears like a thick varnish but dries faster and harder. Coated cover is best, because on a lighter sheet it wants to curl the sheet too much. Both…
The Class for Presidents
Over the last 4 years we have developed a penchant for continuous improvement, and once you decide to take that journey, you go down a lot of pretty enlightening roads, one of which was a presidents class that I just took. I spent 2 days in the "Class for Presidents" at The Aileron Campus in Dayton, OH, and just ate up the experience. It was about envisioning what the future state of Oregon should look like, and that's a tough one to put into words. The fact really hit me…
Scoring and Folding Digital Printing
If you’ve ever seen a brochure printed digitally (with some kid of toner technology), you’ll know how it cracks and just looks bad when folded (especially coated cover). [more]
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