NEWS/BLOG

White ink: Unlocking colorful possibilities

One technique our HP Indigo digital printer allows for is printing with white ink. That might sound like no big deal—but it’s actually a fairly new development in the print world. To understand why, we have to take a step backward. In the past, all print inks (except metallics) were transparent. This wasn’t a problem if you were printing on white or light-colored paper. But if you wanted to print on black paper or another dark substrate, you could be in trouble. Inks often appeared faded and hard to read.…

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Design Tip: Rich Black

What is a Rich Black & How to Use It If you’re a graphic designer, you know that when it comes to color, the rules aren’t always black and white. And when you’re printing the color black, there are more options than you might think. It all has to do with how colors are composed. You probably know that CMYK colors are made up of percentages of cyan (C), magenta (M), yellow (Y), and black (K). If you want to print black with another color as an undertone, or want…

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Spaghetti Sauce & Direct Mail

I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weekend, I notice myself going to the same restaurants week after week. Why? Now this seems like an odd question to be asking while listening to Trish Witkowski from FoldFactory.com giving a presentation on “critical steps for creating mail that performs” during DscoopX last week but it was close to lunchtime… Like most human beings, we are creatures of habit. We’re comfortable with the…

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Use out-of-the-box substrates to make your print stand out

  It’s said that anything worth doing is worth doing well. That certainly applies to your print materials: competition is fierce, which means that you need more than just any old flyer to catch a reader’s attention. One way you can do this is with unexpected substrates. These surfaces go beyond paper—now, you can print using textures, metallics, magnets, and more. What do new substrates mean for you? And how can you choose the right one for your project? Consider a few different scenarios: You’re a restaurant owner on a…

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