NEWS/BLOG

Putting Paper First

You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel. What’s the best way to get inspired and push the limits with your print design?   Our advice: Design for the paper. For some designers, paper selection comes after the initial design is complete. But with today’s abundance of paper options, if you’re not making paper a part of your…

READ MORE

Reach Out to New Customers with a New Movers Mailing List

If you’ve ever moved to a new city where you don’t know a soul, you know what a challenge it can be. You don’t even know where to get a good slice of pizza—let alone where to get a health checkup, open a bank account, or take your car for repairs. Plus, you still have loads of boxes to unpack… It’s not a fun situation. But one person’s challenge is another person’s opportunity. If you own a business, listen up. “New movers,” as they’re known, are a type of consumer…

READ MORE

People Give to People: Creating Successful Spring Appeals

Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made in December.) But that doesn’t mean you should forget about giving. In fact, spring appeals to donors can be a big opportunity. There’s less competition for donors’ gifts and attention—which means you may be more likely to stand out. Plus, a lower-stakes appeal makes for a great time to try out new techniques to see what resonates with your audience. How can you…

READ MORE

Oregon brings home Gold at Hermes Awards

Last month, our "Make your Mark" sample booklet earned us Best In Show in GPA’s 2015 Print & Design Contest. On February 28, we added another award to our shelf. The American Advertising Foundation (AAF) of Dayton just held its annual Hermes Awards competition last month. We entered our sample book—and took home the Gold Award in the Advertising Industry Self-Promotion category. We also won a bronze for the design of the invitation to our Print without Limits Open House. We’re excited about both of these awards, because both show…

READ MORE

And the winner is…

GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announced the winners of their 2015 Print & Design Contest, which honors excellence and creativity in printing. Companies across North America submitted their entries on GPA substrates to compete in eight product categories for the Best of Category award; from the eight winning entries, one was chosen as Best of Show. Oregon Printing Communications won this year’s Best of Show award for their creative spin on a corporate capabilities booklet in the Ultra Digital® Papers 2…

READ MORE