Congratulations to the Winners of the “Make it White” Design Contest We launched the “Make it White” design contest to introduce our customers to the awesome things designers can do with white ink. It’s a new capability for us—but the winning design is more than 4 years in the making. Years ago, Richard Kaiser, co-founder of local marketing agency Lion + Panda, began keeping a list of things to do in Dayton. He and a friend came up with nearly 200 items. Then the demands of running a business took…
NEWS/BLOG
Designs as unique as your fingerprint
When we talk about personalized print, we’re usually referring to variable data, or information that digital printers can customize based on an organization’s knowledge of its reader base. But what if you could print pieces that didn’t just have customized text, but an entirely unique pattern on every single piece—even if you were printing millions of pieces? That might sound like science fiction—but with the HP Indigo, it’s a reality. Using the Mosaic application in HP’s SmartStream Designer software, you can upload a single image—then have that image rotated, stretched,…
White ink: Unlocking colorful possibilities
One technique our HP Indigo digital printer allows for is printing with white ink. That might sound like no big deal—but it’s actually a fairly new development in the print world. To understand why, we have to take a step backward. In the past, all print inks (except metallics) were transparent. This wasn’t a problem if you were printing on white or light-colored paper. But if you wanted to print on black paper or another dark substrate, you could be in trouble. Inks often appeared faded and hard to read.…
Design Tip: Rich Black
What is a Rich Black & How to Use It If you’re a graphic designer, you know that when it comes to color, the rules aren’t always black and white. And when you’re printing the color black, there are more options than you might think. It all has to do with how colors are composed. You probably know that CMYK colors are made up of percentages of cyan (C), magenta (M), yellow (Y), and black (K). If you want to print black with another color as an undertone, or want…
Spaghetti Sauce & Direct Mail
I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weekend, I notice myself going to the same restaurants week after week. Why? Now this seems like an odd question to be asking while listening to Trish Witkowski from FoldFactory.com giving a presentation on “critical steps for creating mail that performs” during DscoopX last week but it was close to lunchtime… Like most human beings, we are creatures of habit. We’re comfortable with the…