NEWS/BLOG
Want to Make Your Mail Campaigns a Success? Use a Checklist
With so many moving parts, it’s easy for something to accidentally fall through the cracks.
READ MORE→Does Your Direct Mail Pass the Half-Second Test?
Each piece of mail gets maybe a half-second’s glance before getting saved for later—or tossed forever
READ MORE→What will the printer of the future look like?
Today, we spend more time having conversations with our customers, helping them define their brands and plan campaigns.
READ MORE→Color in print: Then and now
Most of today’s offset printing—and the large majority of digital printing—is done using CMYK...Whats that mean?
READ MORE→Ethical issues in personalized print: How far is too far?
The example illustrates just how powerful customer data tracking can be. It also shows data’s dark side: many people found the incident downright creepy.
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