[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] August, 2018 How lucky I was…
Personalization (variable data printing), is an important part of any print marketing campaign or collateral. Personalization matters because it allows you to speak directly to your audiences.
We can add a personal touch to pieces including, but not limited to:
- Business cards
- Presentation folders
- Direct mail campaigns
Personalization is especially important when it comes to direct mail campaigns. You have about a half-second to make an impression on your reader. Personalized elements, like a recipient’s name, can grab their attention.
But you can take personalization even further—for example, if you have collected information about people on your mailing list, you can tailor copy, images, and even your offer accordingly.