[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] August, 2018 How lucky I was…
If you follow one guideline when creating direct mail pieces, make it the 40/40/20 Rule.
This rule says that 40 percent of your campaign’s success depends on your audience, 40 percent on your offer, and 20 percent on the creative work. So while an attractive design is important, you should pay even more attention to your mailing list and your offer to customers.
We will guide you into understanding how to:
- Research your audience
- Purchase targeted mailing lists
- Develop a compelling offer
Combine that with elegant design, precise printing, and postage, and we can execute your mail campaign end to end.
Do you know how to plan for a direct mail marketing campaign? Download our free