Capabilities_0005_direct mail


If you follow one guideline when creating direct mail pieces, make it the 40/40/20 Rule.

This rule says that 40 percent of your campaign’s success depends on your audience, 40 percent on your offer, and 20 percent on the creative work. So while an attractive design is important, you should pay even more attention to your mailing list and your offer to customers.

We will guide you into understanding how to:

  • Research your audience
  • Purchase targeted mailing lists
  • Develop a compelling offer

Combine that with elegant design, precise printing, and postage, and we can execute your mail campaign end to end.

Learn more about Oregon’s mail services.

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Digital printing has been quietly advancing behind the scenes for years, but at some point, the industry, and printers (I’ll share in the blame!) stopped trying to educate designers and…