Postcards are one of the easiest forms of direct mail you can send. But there’s more to them than meets the eye.

For example, postcards must have an aspect ratio of between 1.3 and 2.5 to be read correctly by postal machines. Correct aspect ratios also keep your postage costs down.

Within these guidelines, there are a number of basic postcard sizes you can choose from:

  • 4” x 6”
  • 5” x 7”
  • 5” x 8.5”
  • 6” x 9”
  • 6” x 11”

Looking for something unique?

We can custom-cut postcards to the size you choose. Postcards give you a small space with which to make an impression, so we’ll make sure that your message and your offer are clear. We can also help with design and personalization, so that you can be sure cards are tailored for your audience.


The Design Gap

Digital printing has been quietly advancing behind the scenes for years, but at some point, the industry, and printers (I’ll share in the blame!) stopped trying to educate designers and…