The Power of Segmentation in Direct Mail Fundraising
In the world of fundraising, reaching out to potential donors effectively can make all the difference. Segmentation is one of the most crucial strategies for success in direct mail fundraising. This method involves dividing your target audience into ...
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Elevating Creativity
Together, Indigo Technology and Oregon Printing Bring Outside-the-Box Ideas to Life Since releasing the first Indigo printer in 1993,[1] Hewlett-Packard (HP) has been at the forefront of revolutionizing digital printing. The Indigo offer...
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Five Ways Oregon Printing is Making a Difference
Sustainability in Print According to a 2020 joint study by McKinsey and NielsenIQ, more than 60 percent of respondents said they would pay more for a product with sustainable packaging, while another recent study by NielsenIQ showed that a sustainab...
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Beyond Print: Choose a Vendor That’s Your Creative Partner
Selecting the right print vendor to help you produce the best creative isn’t unlike choosing the right life partner. You’re likely looking for someone trustworthy, a person who has your back, someone dedicated to the relationship. And when you’...
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When Words Aren’t Enough: How one client used digital printing to preserve history and commemorate 10 years of work
Silo City, a site with three grain elevators, an old malting house and lots of grain silo's sits on 12 acres along the Buffalo River, is brimming with historic significance. Legend has it that one of the elevators is the country’s first slip-form v...
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Harness the Power of Digital Printing on Your Next Design Project
In case you haven’t been paying attention to what’s happening in the printing industry, you might be surprised to learn just how much digital technology has transformed the client's both visual and tactile experience. Now clients can employ a wid...
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Collaboration in Direct Mail
How the most successful direct mail campaigns result from collaborative partnerships How many times have you created a direct mail letter, finalized the mail list and delivered your files to a printing company who, in turn, just prints, stuffs and m...
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Your direct mail has been sent. Now what?
After months of brainstorming, meeting with teammates and vendors, and double-checking your distribution lists, your creative piece is finally on its way to potential donors. Work’s done now, right? Not so fast. Some of the most important steps are...
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5 key strategies to help you maintain a good donor database
5 key strategies to help you maintain a good donor database You’ve probably heard the saying “garbage in, garbage out.” Nothing could be truer when it comes to your donor database. Incorrect or missing donor information will result in waste...
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Time’s Running Out!
5 tips to revive year-end fundraising efforts Think it’s too late to launch a fundraising campaign? Think again. According to Online Giving Research, almost 35% of all charitable giving occurs in the final quarter of the year. And people are most...
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40-40-20 Rule! First 40%…targeting
Target your compelling story to the right audience! When it comes to direct mail, no matter how much of a compelling message you come up with, it only matters and delivers results if you can deliver it to the exact right audience – those that are ...
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Does your direct mail content spark an emotional reaction?
Hitting an emotional reaction in direct mail fundraising is a big key to your overall success. And honestly, a direct mail campaign can be a capitol investment, so the success of your campaign is crucial. But before we go there, let’s go over a...
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Increase your donor base!
Donors plus donations...equal importance! Donations are the lifeblood of most nonprofits. And one of the biggest questions we are faced with as one of Ohio’s top printing companies for fundraising is “How do we expand our list of donors?” ...
Learn MoreLiving with Supply Chain Disruptions…
Liz Ball, who has been with Oregon since 2021 and working in customer engagement, is rather curious how the supply chain issues of the 2020s have affected Oregon. So, being the curious person she is, she sat down with Judd to ask some questions. Q...
Learn MoreCommunication in the Digital Print Era: How We Changed & How We Didn’t
In our era of not only digital printing, but digital everything (friendships, meetings, work, school, security, thermostats…), we’ve come a long way with technology. But there’s one thing we’ve never forgotten the importance of at Oregon P...
Learn MoreThe Design Gap: The $21B Digital Printing Industry is Still Evolving
Digital printing services (expected to reach $27.2 billion as an industry by 2026) has been quietly advancing behind the scenes for years. But at some point, the industry (and printers, we’ll share in the blame!) stopped trying to educate designers...
Learn MoreRe-tooling After a Pandemic: Direct Mail Fundraising is Getting More Intentional
From the President Remember the old “Twilight Zone” TV show, where you would land in this weird little city somewhere, and everything was normal, except that it wasn’t? That’s kind of what things feel like now. Things are a kind of forced...
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Direct Mail Campaigns 101
Think direct mail marketing has gone the way of the typewriter and the Rolodex? Think again. According to a 2020 report, direct mail is a 12-billion-dollar industry—and spending is expected to increase in the years ahead. But the research o...
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Why Direct Mail Is Still The Best Way To Engage With Your Audiences
It may come as a surprise to some that, even in our incredibly digital era, direct mail is still the most effective way to engage (especially fundraise) with your audiences. That is, of course, if you do it with the right printing partner. Mark...
Learn MoreAnswers from the Edge
You see them all the time when browsing online: FAQs are a great way to quickly find answers to many everyday questions. While brainstorming ideas to help customers get the best experience possible, we thought it would be great to develop an ongoing,...
Learn MoreWHAT WOULD YOU TRY IF YOU KNEW YOU COULDN’T FAIL?
Even though constraints are what keep us safe, and keep us from failing, sometimes the lack of them is what can feed our creativity. That’s why the question above is so powerful. By eliminating failure as a possibility, you can eliminate the constr...
Learn MoreFundraising in the age of Coronavirus…
From where we’re sitting, the last 18 months in the fundraising world look like a bit of a roller coaster. The general consensus from our nonprofit customers was that 2019 was an overwhelmingly positive year. So when the new year came, a sense o...
Learn MoreShifting Supply Chains
I think the way we all buy things has shifted quite a bit this year. Amazon trucks dominate neighborhoods and online ordering is said to be up by nearly 75% at retailers like Target and Walmart. The trend is affecting print and marketing or...
Learn MoreCedarville Poster Project on Black Paper with White Ink
Over the past several months, I’ve been talking A LOT about the need for up and coming designers to have a better understanding of some of the newer digital techniques. I’m happy to announce that my ramblings resonated! Chad Jackson, Cedarvill...
Learn MorePresident’s Blog: Responding to the COVID-19 Crisis
[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] 4.13.20 The Beat Goes On: Yes, we are still working at Oregon Printing Communicati...
Learn MoreThe Design Gap
Digital printing has been quietly advancing behind the scenes for years, but at some point, the industry, and printers (I’ll share in the blame!) stopped trying to educate designers and design students about the full breadth of capabilities offered...
Learn MorePresident’s Blog: The 20/20 vision, 2020 calendar
At first, I was surprised when Mark Maio reached out and asked us to help design and print his calendar for 2020. But as I thought about it, I realized there was a lot of mutual respect between us, and Mark was developing a calendar idea he had thoug...
Learn MorePresident’s Blog: 2020 Dayton Calendar
[From time to time, Oregon’s President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] So, I’ve wanted to do a project like this for a while: A book that showcased im...
Learn MorePresident’s Blog: The Dayton Anthology – Be Part of It!
Being a printing and communications company located in the rapidly evolving place that is Downtown Dayton is exciting, to say the least! I feel like Dayton is truly turning a corner lately, what with the new brew pubs, the restaurants, the Levitt and...
Learn MoreBeing yourself can lead to great things: Ali FitzHarris
[The story below is a follow-up to a post we wrote three years ago about local artist Ali FitzHarris. We were thrilled to get a chance to catch up with Ali this past week!] Being yourself can lead to great things At age 5, Ali FitzHarris was diagno...
Learn MorePresident’s Blog: Mindset is Everything
A Mindset to Win In business, mindset is everything. I didn’t always believe that, but the longer I survive as a business owner, the more I recognize how true it is. For the last 10-15 years, the printing business has felt like a roller coaster ...
Learn MorePresident’s Blog: Collaborating with the Creative Community & Thoughts from DSCOOP Edge
Last week, we worked with our good friends at The Contemporary (formally the Dayton Visual Arts Center) to create invitations for their 25th annual art auction. To celebrate this silver anniversary, they wanted something really special and collaborat...
Learn MorePresident’s Blog: A Level Playing Field
[From time to time, Oregon’s President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] The HP Indigo not only revolutionized digital printing, it helped smaller companie...
Learn MorePresident’s Blog: 13 Years & A Great Partnership
[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] August, 2018 How lucky I was for 13 years. Not many people can say they love what th...
Learn MoreAnd the winner is…
We're thrilled to announce that Oregon has been honored in the HP Inkspiration Awards for the third consecutive year! Our self-promotion direct mail piece, "Print on the Edge" was awarded a Certificate of Excellence in the 2018 competition. [captio...
Learn MoreTargeted Direct Mail for Nonprofit Organizations
The number-one priority for any nonprofit is advancing their organization’s mission. The number-one challenge? Ensuring donations continue to come in so that they can continue their work. There are so many worthy causes out there, and many demands ...
Learn MoreTHERE IS NO PERFECT PICKLE
Some of the best marketing advice you’ll ever hear? “There is no perfect pickle. There are only perfect pickles.” Odd? Yes. Relevant? 100%. Let us explain: As marketers, and as human beings, we can be a bit…self-involved. We put the ways in...
Learn MoreOREGON RECOGNIZED FOR PRINT EXCELLENCE
Oregon Printing Communications is proud to announce it was recently awarded a 2018 Print Excellence Award from the Printing Industries of Ohio & N.Kentucky. Each year, Printing Industries of Ohio & N.Kentucky holds its Print Excellence Award...
Learn MoreThe Magic Behind White Ink
When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture. When used correctly, white ink creates eye-catching pieces that r...
Learn MoreDesign for the Paper
Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die cuts, and embossing were the outer limits of what designe...
Learn MoreTake Direct Mail to the next level with Personalization
Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a fine line where your budget and the level of personalization meet. In order to find that sweet spot, ...
Learn MoreThe Not-So-Humble Business Card
These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of paper: the humble business card. Business cards still play a critical role in your marketing package. ...
Learn MoreJoin the Oregon Team!
Do you have a keen attention to detail? Do you love making people happy? Do you work best when you’re managing multiple projects at once? If so, Oregon Printing Communications wants to meet you. We’re looking for an upbeat, organized Client Se...
Learn MoreOregon Helps Young Illustrator Overcome Bullying Through Art
Ali FitzHarris’s parents have known for years that their daughter is different. Ali is kind and empathetic, with an excellent vocabulary and reading skills far beyond her years. But she struggles with math problems, motor tasks, and interpreting ot...
Learn MoreAAF Has Spoken: Oregon Still Dayton’s Best Printer
For the past 10 years, the Mercury Awards have honored local vendors—the magazine reps, media buyers, printers, and more that support Dayton’s creative industries behind the scenes. And for 5 of those 10 years, Oregon has taken home top honors. ...
Learn MoreBOGO! Painted Edge Business cards
Get “Edgy” with your business cards! If you’re like many professionals, you’ve experienced business card overload. When stacks of new cards grow like weeds, it’s easy for a generic card to get lost in the shuffle. That’s why it�...
Learn MorePutting Paper First
You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel. What’s the best way to get inspired a...
Learn MoreReach Out to New Customers with a New Movers Mailing List
If you’ve ever moved to a new city where you don’t know a soul, you know what a challenge it can be. You don’t even know where to get a good slice of pizza—let alone where to get a health checkup, open a bank account, or take your car for rep...
Learn MorePeople Give to People: Creating Successful Spring Appeals
Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made in December.) But that doesn’t mean you should forget about giving. In fact, spring appeals to d...
Learn MoreOregon brings home Gold at Hermes Awards
Last month, our "Make your Mark" sample booklet earned us Best In Show in GPA’s 2015 Print & Design Contest. On February 28, we added another award to our shelf. The American Advertising Foundation (AAF) of Dayton just held its annual Hermes A...
Learn MoreAnd the winner is…
GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announced the winners of their 2015 Print & Design Contest, which honors excellence and creativity in printing. Companies across North America submitte...
Learn MoreChocolate Gets Personal
Who wouldn't love an Esther Price milk chocolate candy bar with their name written all over it? For the holidays, we decided to partner with Esther Price, a local Dayton company that we all cherish, to provide our friends and family with personali...
Learn MoreAsk a Direct Mail Expert: 6 Tips from Trish Witkowski
Trish Witkowski loves getting mail. She gets it from mailing lists. From friends and colleagues who send her pieces to check out. From marketing and print industry sources. And she does more than just read her mail. She scrutinizes it. Trish evaluat...
Learn MoreWhat does Oregon love about Dayton?
What do we love about Dayton, Ohio? It’s no secret that Oregon’s love for Dayton runs deep. Many of us grew up here, so we know some of the town’s best-kept secrets. But we believe in sharing good ideas with others—so we asked a few member...
Learn MoreMeet Our Design Contest Winners!
Congratulations to the Winners of the “Make it White” Design Contest We launched the “Make it White” design contest to introduce our customers to the awesome things designers can do with white ink. It’s a new capability for us—but the wi...
Learn MoreDesigns as unique as your fingerprint
When we talk about personalized print, we’re usually referring to variable data, or information that digital printers can customize based on an organization’s knowledge of its reader base. But what if you could print pieces that didn’t just ha...
Learn MoreWhite ink: Unlocking colorful possibilities
One technique our HP Indigo digital printer allows for is printing with white ink. That might sound like no big deal—but it’s actually a fairly new development in the print world. To understand why, we have to take a step backward. In the past, ...
Learn MoreDesign Tip: Rich Black
What is a Rich Black & How to Use It If you’re a graphic designer, you know that when it comes to color, the rules aren’t always black and white. And when you’re printing the color black, there are more options than you might think. It al...
Learn MoreSpaghetti Sauce & Direct Mail
I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weekend, I notice myself going to the same restaurants week after week. Why? Now this seems like an odd qu...
Learn MoreXpanding Digital Print at DscoopX
Then we sat through a session on how HP helped engineer the Diet Coke campaign, where every plastic bottle is uniquely different.
{,,,} Learn MoreUse out-of-the-box substrates to make your print stand out
[caption id="attachment_5885" align="alignleft" width="300"] Mike and Jim reviewing a photograph printed on a rainbow metallic substrate[/caption] It’s said that anything worth doing is worth doing well. That certainly applies to your prin...
Learn MoreWhat would you try if you knew you couldn’t fail?
Strange though it may sound, sometimes constraints are what you need to really get creative. That’s why the question above is so powerful. By eliminating failure as a possibility, you can focus your priorities and allow yourself to dream big. T...
Learn MoreKauai through the lens….
Kauai was more than a pleasant surprise, it was visual paradise.
{,,,} Learn MoreLooking ahead: A year of storytelling in print
That leads us to our blog theme for 2015: the power of storytelling.
{,,,} Learn MoreKnow before you order: Static clings
There are many types of vinyl substrates, however true static clings contain no adhesives……
{,,,} Learn More4 questions about our new digital press
We felt that we were really ready to change the game. We knew our future was solidly digital and wanted something on a higher level…
{,,,} Learn MoreConnecting with print-industry peers at Print 14
What was once a display of new offset presses & bindery equipment has become a presentation of the latest in digital technologies,
{,,,} Learn MoreOregon’s mail house, one year later
Mailing services allow us to handle jobs from start to finish—meaning that for many of our customers, we’re a one-stop shop.
{,,,} Learn MoreRe-Visiting the Silo’s
Writing again about this phenomenal place a little more in depth…
{,,,} Learn MoreWant to Make Your Mail Campaigns a Success? Use a Checklist
With so many moving parts, it’s easy for something to accidentally fall through the cracks.
{,,,} Learn MoreDoes Your Direct Mail Pass the Half-Second Test?
Each piece of mail gets maybe a half-second’s glance before getting saved for later—or tossed forever
{,,,} Learn MoreWhat will the printer of the future look like?
Today, we spend more time having conversations with our customers, helping them define their brands and plan campaigns.
{,,,} Learn MoreColor in print: Then and now
Most of today’s offset printing—and the large majority of digital printing—is done using CMYK…Whats that mean?
{,,,} Learn MoreEthical issues in personalized print: How far is too far?
The example illustrates just how powerful customer data tracking can be. It also shows data’s dark side: many people found the incident downright creepy.
{,,,} Learn MorePersonalized print for fundraisers: 5 things to know
Charitable giving grew nearly 5 percent in 2013 over 2012. Total giving revenues last year totaled $12.5 billion.
{,,,} Learn MorePushing new boundaries: The Silo City Photography Workshop
Silo City, a network of old grain elevators and heavy machinery that once made Buffalo the largest milling port in the world.
{,,,} Learn More
A Day in the Life of a Printer
Between the sizes of jobs we take on, the printing techniques we use, and they types of organizations we work with, no two days are alike.
{,,,} Learn MoreTame Your Mailing List: How to Choose Categories that Matter
The exciting thing about personalized print is that the sky really is the limit….
{,,,} Learn MoreWant Prints Faster? Follow these 3 Tips
We’re no stranger to the idea of “Fast” at Oregon—in fact, productivity is constantly on our minds.
{,,,} Learn MoreWhich Type of Print Shop is Right for You?
You might think that there aren’t many places you can go to get the specific print services that fit you….But in today’s market, you’ve got more options than ever before.
{,,,} Learn MoreWhy Printers Should Start Thinking in Stories
As printers, we’re essential in helping businesses, schools, and nonprofits tell their stories to their customers.
{,,,} Learn MoreThe Future of Digital Print: Lessons from Dscoop
It’s a way for forward thinking printers to meet, share ideas and discuss common challenges.
{,,,} Learn MoreHow to Build a Mailing List that Fits your Business
You have two options: your homegrown list or a purchased list. Here’s what you need to know about each one.
{,,,} Learn MoreReduce, Reuse, and Recycle: How Green is Oregon?
Printers still face an essential conflict between resource use and job effectiveness.
{,,,} Learn MoreLending a Hand: How Oregon Helps Nonprofits Send Smarter Campaigns
We want to help charitable groups keep as much money in their pockets as possible.
{,,,} Learn MoreMyth-Busting PDFs for the Print Industry
Don’t worry if you’re no PDF expert—a few easy steps will ensure your job will breeze through our shop
{,,,} Learn MoreAnatomy of a Campaign: WYSO’s New Look
WYSO wanted to create a community around the station’s brand. Says Luke Dennis, WYSO’s Development Director…
{,,,} Learn More4 print trends to watch out for in 2014
It seems that this year, print and digital media found new ways to live comfortably together, with each platform doing what it does best.
{,,,} Learn MoreUp next: A year of personalized print
Marketers everywhere are trying to create impressions that are as tailor-made as possible..
{,,,} Learn MoreContent, content, content: Lessons from SummitUp
Ultimately, the big message this year was that it’s all about content
{,,,} Learn MoreCulture matters: Continuing to soar with Aileron
Dave Sullivan, a gold mine of knowledge on how to run a business right, delivered the hard truth:
{,,,} Learn MoreOregon’s New Look: The Inside Scoop
A new building isn’t the only big change happening at Oregon this month…
{,,,} Learn More4 Reasons to Be Excited about Oregon’s New Building Expansion
We’re excited about the possibilities our new building brings—and we can’t wait to pass its benefits on to you…
{,,,} Learn MoreNational Envelope Goes Bankrupt, Small Printers Stay Strong
Envelopes have always driven printing. Because printers don’t usually produce envelopes ourselves, we’ve always been constrained by their dimensions, availability, and price.
{,,,} Learn MoreImplementation: It’s What We’re All About
The phrase we chose: “Implementing your Marketing Vision.”
{,,,} Learn MoreDoing the Impossible: Why We Take on Jobs Other Printers Turn Down
How do you make an impression on Congress and the Department of Defense?
{,,,} Learn More3 Ways File Archiving Makes Our Lives Easier
We think keeping more than 12 years’ worth of archives is just a smart way to work…..
{,,,} Learn MoreOffset, Digital, and Why We’re Not Giving up Either Anytime Soon
If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.
{,,,} Learn MoreWork With a Print Shop, or Print In-House? 5 Questions to Ask Before You Decide
Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive….Truth is, it’s more affordable now to order digital prints than it was years ago.
{,,,} Learn MoreA Printer for the Relationship Era
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
{,,,} Learn MoreBob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
{,,,} Learn MoreUsing print to leave a lasting impression
Print certainly doesn’t replace social and digital strategies—it only enhances them.
{,,,} Learn MoreThe unforgettable party: Why print is the key to memory
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
{,,,} Learn MoreConsultative vs. transactional sales—and why you should know the difference
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
{,,,} Learn MoreWith interactive print, the future’s a click away
We all know that first big step in making print interactive—the QR code
{,,,} Learn MoreNew postal regulations: Keeping it together
These new guidelines outline precisely how mailers should be held together.
{,,,} Learn MoreNew postal regulations: Designing for efficiency
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect…
{,,,} Learn MoreRing in 2013 with…new USPS regulations?
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
{,,,} Learn MoreCommercial printers, it’s time to step up
Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.
{,,,} Learn MoreHow many ways can you bind a book?
There’s no one best way to bind your documents. It all comes down to what fits your business, your project, and your budget.
{,,,} Learn MoreWhy digital printing makes bookmaking a breeze
Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.
{,,,} Learn More3 Steps to Tracking Data – and Getting Results
So, you’re ready to send out a new direct mail campaign, and wonder how customers will respond. Hold it right there……
{,,,} Learn MoreDirect Mail Campaign Tracking 101
How do you know if your mailings are hitting the mark?
{,,,} Learn MoreDigital Print 2.0
Every once in a while comes along a Killer App or something that is a game changer in different industries. The most recent and maybe the biggest of all is digital printing.
{,,,} Learn MoreThe Gloss & the Dull of the 2012 Art Ball….
[caption id="attachment_3806" align="aligncenter" width="300" caption="The 2012 Art ball Invitation"][/caption] I just love old fashioned print jobs that break the boundaries. So when Alexis Larson (of Dayton Daily News fame and now at the Dayton Ar...
Learn MoreAttending 2 User Conferences, Part 1
I’ve spent some time recently at a couple of pretty important industry user conferences looking, learning and listening.
{,,,} Learn MoreIts a PDF World…
So the question comes down to this…with all the tools designed to make a high quality, print ready PDF, why wouldn’t you?
{,,,} Learn MoreLots of New Exciting Stuff…..
Wow, 2012 has been a busy year so far, and having to cut the grass just helps to raise the bar…..
{,,,} Learn MoreOf Digital Printers, More Space and a Warm Winter…
The whole object is to be able to digest digital jobs quickly, make them look good and get them delivered.
{,,,} Learn MoreIts a new year, and…..
One thing I’ve learned is that the big changes that our companies need to make never happen as fast as we would like them to….
{,,,} Learn MoreMoving Forward by Giving Back
Investing in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations do so much to help the communities that all of us are a part of, but they can't do it alone. We real...
Learn MoreAn amazing journey of Recovery
So, I'm going to deviate from talking about printing and graphics for a moment, because I've just taken a miracle journey into modern medicine. I say this now, being able to walk around without the chronic pain I’ve dealt with for years, only 3 wee...
Learn MoreBringing a New Identity into Focus with A “Soft” Print Job…
They had been talking about a few things, including using “Soft Touch” varnish on both sides of their business cards….. this one scared me just a little…
{,,,} Learn MoreProject 2011: Understanding Our Customers Needs Like Never Before…
Dr. Joe predicted that we will all remember the summer of 2011 in 5 years for either doing something or not doing something
{,,,} Learn MoreBranding Yourself and the Timeless Business Card
But through all this change, there is one little (but important) communication utility that has not changed….
{,,,} Learn MorePrice, Quality & Turn Around, the Famous Printing “Trio”
Seriously in 1991, could you imagine somebody demanding all 3 of those things?
{,,,} Learn MoreBizarre ending to a mail campaign…
Actually, this is another one of those “the designer had a very cool vision in the first place” stories, or something like that…
{,,,} Learn MoreA top MBA team from University of Dayton…
My chalenge to them was this: If you found yourself owning this company, where would you take it to assure success in 2015?
{,,,} Learn MoreWorking with a designer who had it right to begin with…
He had it all sketched out on a piece of 8.5 x 11 paper…..
{,,,} Learn MoreProtecting your Brand
I’m talking about people who have developed a business, a product or service and gave it a brand….
{,,,} Learn MoreGiving Back
There are so many good people in Dayton and the surrounding region that will give a helping hand without blinking when asked, I am truly amazed.
{,,,} Learn MoreHow do you communicate with your printer?
I recently spoke to a senior graphic design class at The University of Dayton…….
{,,,} Learn MoreGraph Expo 2010…No presses this year?
Missing was the sound of full dressed 6 color and 8 color offset presses…..
{,,,} Learn MoreBack to School and Back to Business
It’s hard to believe that summer is already winding down. My son Nathan turned five, and has just started Kindergarten. And getting him there was no small task. My husband and I actually started the enrollment process early last year. It became our...
Learn MoreThe Changing Role of the Printer
Today, some printers are re-evaluating their place in the whole communications food-chain.
{,,,} Learn MoreDefining a timeline, and getting it done!
When you need programs for an event that starts on Friday night, it’s imperative that the programs be there Friday night, not Saturday morning!
{,,,} Learn More“Print is not Dead” needs to Go Away!
The “Print is not Dead” campaign, makes printers sound like a bunch of old folks who are on their death beds, but want to convince themselves that they still have a pulse.
{,,,} Learn MoreWhat could we learn from a graceful moment in Baseball?
A drama played out in the public eye a few weeks ago we could all learn something from.
{,,,} Learn MoreWhat did you want from Us?
As old school as it may sound, I think these 3 qualities are still keeping us ahead of the curve.
{,,,} Learn MoreFor Love of Small Business
So what happens when you loose a key employee for 4 to 6 weeks?
{,,,} Learn MoreConference helps to Solidify Printing Company Vision.
If you are going to have a conference about software and automation in the printing industry, having it in Las Vegas is a great way to get people to come and act interested.
{,,,} Learn MoreSpring Fever in the Print Business
This blog is supposed to be reserved for printing & technology related subjects,but it’s a little bit of a grab bag today.
{,,,} Learn MoreCustom Ad Specialties
Highlight your company’s brand with that custom promotional product that’s tailored to what you do!
{,,,} Learn MoreDigital Printing Continues to Grow
It’s great for those quantities of Full Color pieces between 1 and 500
{,,,} Learn MoreWhat’s up with the Pictures?
I thought there was a risk of being irrelevant when we decided to add a “Flickr Photostream” of stuff we do outside of the shop to our website. Well, I was wrong.
{,,,} Learn MoreInternet Print Store Front Really Comes to Age
When we can do something in a lot less time with less of a chance for mistakes, it ends up costing the customer less.
{,,,} Learn MoreSharing Responsibilities in the Printing Process
Today, creating and executing successful print campaigns takes more thought, collaboration, and integration than ever before. Everyone who is involved from the start to finish has a role and a responsibility.
{,,,} Learn MoreEmbracing the change, and helping our customers do the same.
We need to help our customers understand what they can do to think differently about printing and save some money.
{,,,} Learn MoreRelax over the Holiday Break….
They should be relaxing because they were able to make final edits to their print projects, get files to the printer and relax knowing their projects should be waiting for them in the new year.
{,,,} Learn MoreBusiness Cards….Do them right
Did somebody ever hand you a Business Card that really got your attention? Not because of how nice, thick and rich it felt, but because of the lack of a good feeling?
{,,,} Learn MorePhoto Sharing Websites…Practical uses
I’m big on practicality, and there is so much social media and other stuff that still seems pretty silly to say the least. So I thought I’d share some practical uses I’ve found for a couple of Photo sharing websites.
{,,,} Learn MoreWelcome past Bucher/Drummer Customers
I’m always saddened to see a local printer close their doors, but extremely honored for a recommendation.
{,,,} Learn MoreCommunications 2010
It seems like the buzz around social media grows exponentially by the week. Is it justified? I believe it is. Are we really developing relationships and communities that will help each other, support each other and in the long run, alter our life patterns?
{,,,} Learn MoreA Big Step Toward True “On Demand”
The objective of a new campaign we are starting is to work with and educate our customers on some fairly new tools that will speed up the print process, make it more accurate and less expensive.
{,,,} Learn MoreIs it 2010 yet?
I’m thinking back to January when I was holding company meetings just to tell all of our employees things are scary and to prepare ourselves for the worst.
{,,,} Learn MorePrint 09, Chicago
We made the trek to Chicago this year for the annual Print Expo. Probably the biggest overall theme was automation through out the whole printing process.
{,,,} Learn MorePMS Thinking
PMS stands for Pantone Matching System, sometimes referred to as Spot Color or just Pantone. I bring this up because I find myself explaining to clients why their job is not separating into the appropriate spot colors.
{,,,} Learn MoreTBDBITL and something completely different..
I got to experience something that I consider pretty extraordinary this past weekend, and that was watching my son march down the ramp into OSU Stadium with the Ohio State Marching Band.
{,,,} Learn MoreBlog Evolution, the Economy & Throughput
One of my goals has always been to become a better writer, and this seemed like a good place to get started.
I think that Throughput has turned into a major economic driver for us.
Web-to-Print…What is it?
Since Web-to-Print is a rather generic term, I’m going to talk about what it means in our world.
{,,,} Learn MoreStrategic Planning, Focus and What We’re Great At
Recently, we engaged with Aileron to make a strategic plan for the future of Oregon
{,,,} Learn MoreTelling Our Story
A lot of you recently received our first email newsletter, and believe it or not, I got a lot of positive response from it.
{,,,} Learn MorePrint Break…Photo Club does the Rodeo
One of our members thought visiting the local Rodeo would be a great opportunity to shoot some action photos
{,,,} Learn MorePrint on Demand; Inventory Reduction Strategies
It was not long ago that ordering larger quantities of most printed material was the best way to bring the per unit cost down on most print runs. It worked like this: most of the cost was in the set-up, film, plates, tight color registration, all t...
Learn More“Print on Demand”….Part 1
When you look a little closer it’s more than just producing quick printing, it’s a lot of things that have to happen just right to get a print job transferred, produced, delivered, and everything be right.
{,,,} Learn MoreUsing the Right Software for your Print job
Its time to talk about using the right software to create printed documents, so lets look at the landscape of the most common printing software (good & bad)
{,,,} Learn MoreDocument Management Through Online Catalogs
The challenge for us as a team (client + Oregon) is to figure out how to give our customer a simple way to order their products, see the cost as they order (and the cost needs to be as low as possible), and spend as little time as possible with this task.
{,,,} Learn MoreIdeas on Identity Systems
Over the years, we’ve seen a lot of Business Identity Systems come through the door….So what makes a good value in an identity system?
{,,,} Learn MoreThe Changing Role of the Printing Company
I read an article the other day entitled “Are you ready for the Post-Recession printing industry?” and it made me think about what’s down the road.
{,,,} Learn MoreOregon gets another Mercury Award; & the “Dots”
Oregon takes it’s second Mercury in 3 years…..
{,,,} Learn MorePMS
It’s not what you are THINKING!
Ok, now that I have cleared that up, what is it?
It’s all about being “Lean”
"Lean" may be a buzzword today, but look at the majority of successful manufacturing companies and you will find they have embraced "lean" concepts. Today's market demands projects be done right, be done on time and be price competitive. To mee...
Learn MoreWhen Client-Vendor Relationships Work
It seems like when the economy gets tough, all the "how to sell" talk turns to relationship building. But hasn't that always been one of, if not the most important part of any business...that link between the client and the vendor. I guess to start...
Learn MoreTaking Advantage of Our 5-Color
We are having great results on our Heidelberg PM 5-52 (simple for extremely automated 5/Color printing press), with different varnishes, coatings and spot colors. Printing varnishes inline will add gloss to photos, or a header you want to pop. ...
Learn MoreThe Class for Presidents
Over the last 4 years we have developed a penchant for continuous improvement, and once you decide to take that journey, you go down a lot of pretty enlightening roads, one of which was a presidents class that I just took. I spent 2 days in the "Cla...
Learn MoreScoring and Folding Digital Printing
If you’ve ever seen a brochure printed digitally (with some kid of toner technology), you’ll know how it cracks and just looks bad when folded (especially coated cover). [more]
{,,,} Learn More
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