We think keeping more than 12 years’ worth of archives is just a smart way to work.....
If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.
Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive....Truth is, it's more affordable now to order digital prints than it was years ago.
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Print certainly doesn't replace social and digital strategies—it only enhances them.
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
We all know that first big step in making print interactive—the QR code
These new guidelines outline precisely how mailers should be held together.