Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
We all know that first big step in making print interactive—the QR code
These new guidelines outline precisely how mailers should be held together.
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.
There’s no one best way to bind your documents. It all comes down to what fits your business, your project, and your budget.
Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.
So, you’re ready to send out a new direct mail campaign, and wonder how customers will respond. Hold it right there......