Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die cuts, and embossing were the outer limits of what designers…
Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a fine line where your budget and the level of personalization meet. In order to find that sweet spot,…
These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of paper: the humble business card. Business cards still play a critical role in your marketing…
You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel.…
Compared to the hustle and bustle of the holiday season, spring is a low-key time for most nonprofits. (About a third of all annual donations are made in December.) But that doesn’t mean you should forget about giving. In fact,…
GPA, the market leader in substrate solutions for offset, digital, and wide format printing, announced the winners of their 2015 Print & Design Contest, which honors excellence and creativity in printing. Companies across North America submitted their entries on GPA…
When we talk about personalized print, we’re usually referring to variable data, or information that digital printers can customize based on an organization’s knowledge of its reader base. But what if you could print pieces that didn’t just have customized…
I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weekend, I notice myself going to the same restaurants week after week. Why? Now…
It’s said that anything worth doing is worth doing well. That certainly applies to your print materials: competition is fierce, which means that you need more than just any old flyer to catch a reader’s attention. One way you…