When we hold a printed piece that features white ink, we know intuitively that it’s special—the colors and textures pop in a way that traditional inks just can’t capture. When used correctly, white ink creates eye-catching pieces that really…
Design for the Paper. Revolutionizing In the past, for most print projects, paper selection was an afterthought. Design and layout took center stage, and techniques like foil stamp, die cuts, and embossing were the outer limits of what designers…
Looking for real results and solid ROI for your direct marketing campaigns? Personalization and follow-up tracking are keys to success. There’s a fine line where your budget and the level of personalization meet. In order to find that sweet spot,…
These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of paper: the humble business card. Business cards still play a critical role in your marketing…
You already know that when it comes to creating a new print piece, your main focus should be on your audience and your offer. The third piece of the puzzle is design—how your piece is going to look and feel.…
It’s said that anything worth doing is worth doing well. That certainly applies to your print materials: competition is fierce, which means that you need more than just any old flyer to catch a reader’s attention. One way you…
Strange though it may sound, sometimes constraints are what you need to really get creative. That’s why the question above is so powerful. By eliminating failure as a possibility, you can focus your priorities and allow yourself to dream…