I've spent some time recently at a couple of pretty important industry user conferences looking, learning and listening.
So the question comes down to this...with all the tools designed to make a high quality, print ready PDF, why wouldn't you?
Seriously in 1991, could you imagine somebody demanding all 3 of those things?
He had it all sketched out on a piece of 8.5 x 11 paper.....
It's great for those quantities of Full Color pieces between 1 and 500
When we can do something in a lot less time with less of a chance for mistakes, it ends up costing the customer less.
The objective of a new campaign we are starting is to work with and educate our customers on some fairly new tools that will speed up the print process, make it more accurate and less expensive.
Since Web-to-Print is a rather generic term, I'm going to talk about what it means in our world.
When you look a little closer it's more than just producing quick printing, it's a lot of things that have to happen just right to get a print job transferred, produced, delivered, and everything be right.
Its time to talk about using the right software to create printed documents, so lets look at the landscape of the most common printing software (good & bad)