3 Steps to Tracking Data – and Getting Results
So, you’re ready to send out a new direct mail campaign, and wonder how customers will respond. Hold it right there......
The Gloss & the Dull of the 2012 Art Ball….
I just love old fashioned print jobs that break the boundaries. So when Alexis Larson (of Dayton Daily News fame and now at the Dayton Art Institute) talked to me about doing something ultra cool, yet on a budget we…
Attending 2 User Conferences, Part 1
I've spent some time recently at a couple of pretty important industry user conferences looking, learning and listening.
Bringing a New Identity into Focus with A “Soft” Print Job…
They had been talking about a few things, including using "Soft Touch" varnish on both sides of their business cards..... this one scared me just a little...
Project 2011: Understanding Our Customers Needs Like Never Before…
Dr. Joe predicted that we will all remember the summer of 2011 in 5 years for either doing something or not doing something
Branding Yourself and the Timeless Business Card
But through all this change, there is one little (but important) communication utility that has not changed....
Price, Quality & Turn Around, the Famous Printing “Trio”
Seriously in 1991, could you imagine somebody demanding all 3 of those things?
Working with a designer who had it right to begin with…
He had it all sketched out on a piece of 8.5 x 11 paper.....
Conference helps to Solidify Printing Company Vision.
If you are going to have a conference about software and automation in the printing industry, having it in Las Vegas is a great way to get people to come and act interested.
Digital Printing Continues to Grow
It's great for those quantities of Full Color pieces between 1 and 500