We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Print certainly doesn't replace social and digital strategies—it only enhances them.
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
We all know that first big step in making print interactive—the QR code
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.
I just love old fashioned print jobs that break the boundaries. So when Alexis Larson (of Dayton Daily News fame and now at the Dayton Art Institute) talked to me about doing something ultra cool, yet on a budget we…
Wow, 2012 has been a busy year so far, and having to cut the grass just helps to raise the bar.....