Offset, Digital, and Why We’re Not Giving up Either Anytime Soon
If you know anything thing about printing in the last 5 years, it’s probably this: the two main ways to get an image on paper are with either a digital or an offset press.
A Printer for the Relationship Era
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Using print to leave a lasting impression
Print certainly doesn't replace social and digital strategies—it only enhances them.
The unforgettable party: Why print is the key to memory
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
Consultative vs. transactional sales—and why you should know the difference
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
With interactive print, the future’s a click away
We all know that first big step in making print interactive—the QR code
New postal regulations: Designing for efficiency
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
Why digital printing makes bookmaking a breeze
Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.
The Gloss & the Dull of the 2012 Art Ball….
I just love old fashioned print jobs that break the boundaries. So when Alexis Larson (of Dayton Daily News fame and now at the Dayton Art Institute) talked to me about doing something ultra cool, yet on a budget we…