If you are going to have a conference about software and automation in the printing industry, having it in Las Vegas is a great way to get people to come and act interested.
I thought there was a risk of being irrelevant when we decided to add a "Flickr Photostream" of stuff we do outside of the shop to our website. Well, I was wrong.
Today, creating and executing successful print campaigns takes more thought, collaboration, and integration than ever before. Everyone who is involved from the start to finish has a role and a responsibility.