We need to help our customers understand what they can do to think differently about printing and save some money.
They should be relaxing because they were able to make final edits to their print projects, get files to the printer and relax knowing their projects should be waiting for them in the new year.
Did somebody ever hand you a Business Card that really got your attention? Not because of how nice, thick and rich it felt, but because of the lack of a good feeling?
I'm big on practicality, and there is so much social media and other stuff that still seems pretty silly to say the least. So I thought I'd share some practical uses I've found for a couple of Photo sharing websites.
I'm always saddened to see a local printer close their doors, but extremely honored for a recommendation.
It seems like the buzz around social media grows exponentially by the week. Is it justified? I believe it is. Are we really developing relationships and communities that will help each other, support each other and in the long run, alter our life patterns?
The objective of a new campaign we are starting is to work with and educate our customers on some fairly new tools that will speed up the print process, make it more accurate and less expensive.
I'm thinking back to January when I was holding company meetings just to tell all of our employees things are scary and to prepare ourselves for the worst.
We made the trek to Chicago this year for the annual Print Expo. Probably the biggest overall theme was automation through out the whole printing process.
PMS stands for Pantone Matching System, sometimes referred to as Spot Color or just Pantone. I bring this up because I find myself explaining to clients why their job is not separating into the appropriate spot colors.