Want to Make Your Mail Campaigns a Success? Use a Checklist
With so many moving parts, it’s easy for something to accidentally fall through the cracks.
Does Your Direct Mail Pass the Half-Second Test?
Each piece of mail gets maybe a half-second’s glance before getting saved for later—or tossed forever
What will the printer of the future look like?
Today, we spend more time having conversations with our customers, helping them define their brands and plan campaigns.
Color in print: Then and now
Most of today’s offset printing—and the large majority of digital printing—is done using CMYK...Whats that mean?
Ethical issues in personalized print: How far is too far?
The example illustrates just how powerful customer data tracking can be. It also shows data’s dark side: many people found the incident downright creepy.
Personalized print for fundraisers: 5 things to know
Charitable giving grew nearly 5 percent in 2013 over 2012. Total giving revenues last year totaled $12.5 billion.
Pushing new boundaries: The Silo City Photography Workshop
Silo City, a network of old grain elevators and heavy machinery that once made Buffalo the largest milling port in the world.
A Day in the Life of a Printer
Between the sizes of jobs we take on, the printing techniques we use, and they types of organizations we work with, no two days are alike.
Tame Your Mailing List: How to Choose Categories that Matter
The exciting thing about personalized print is that the sky really is the limit....