Uncategorized – Page 7 – Oregon Printing Communications

Work With a Print Shop, or Print In-House? 5 Questions to Ask Before You Decide

May 20, 2013
0 Comments

Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive....Truth is, it's more affordable now to order digital prints than it was years ago.

A Printer for the Relationship Era

April 23, 2013
0 Comments

We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.

Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”

April 18, 2013
0 Comments

These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”

Using print to leave a lasting impression

March 25, 2013
1 Comment

Print certainly doesn't replace social and digital strategies—it only enhances them.

The unforgettable party: Why print is the key to memory

March 20, 2013
3 Comments

Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.

Consultative vs. transactional sales—and why you should know the difference

February 22, 2013
0 Comments

More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.

With interactive print, the future’s a click away

February 18, 2013
0 Comments

We all know that first big step in making print interactive—the QR code

New postal regulations: Keeping it together

January 22, 2013
0 Comments

These new guidelines outline precisely how mailers should be held together.

New postal regulations: Designing for efficiency

January 16, 2013
0 Comments

Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...

Ring in 2013 with…new USPS regulations?

December 19, 2012
0 Comments

So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.