A Printer for the Relationship Era
We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Using print to leave a lasting impression
Print certainly doesn't replace social and digital strategies—it only enhances them.
The unforgettable party: Why print is the key to memory
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
Consultative vs. transactional sales—and why you should know the difference
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
With interactive print, the future’s a click away
We all know that first big step in making print interactive—the QR code
New postal regulations: Keeping it together
These new guidelines outline precisely how mailers should be held together.
New postal regulations: Designing for efficiency
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
Ring in 2013 with…new USPS regulations?
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
Commercial printers, it’s time to step up
Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.