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Work With a Print Shop, or Print In-House? 5 Questions to Ask Before You Decide

  • May 20, 2013
  • 0 Comments
Many companies cover their printing needs in-house because they fear hiring a printer will be too expensive....Truth is, it's more affordable now to order digital prints than it was years ago.
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A Printer for the Relationship Era

  • April 23, 2013
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We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
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Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”

  • April 18, 2013
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These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
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Using print to leave a lasting impression

  • March 25, 2013
  • 1 Comment
Print certainly doesn't replace social and digital strategies—it only enhances them.
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The unforgettable party: Why print is the key to memory

  • March 20, 2013
  • 3 Comments
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
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Consultative vs. transactional sales—and why you should know the difference

  • February 22, 2013
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More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
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With interactive print, the future’s a click away

  • February 18, 2013
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We all know that first big step in making print interactive—the QR code
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New postal regulations: Keeping it together

  • January 22, 2013
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These new guidelines outline precisely how mailers should be held together.
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New postal regulations: Designing for efficiency

  • January 16, 2013
  • 0 Comments
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
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Ring in 2013 with…new USPS regulations?

  • December 19, 2012
  • 0 Comments
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
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