These new guidelines outline precisely how mailers should be held together.
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.
There’s no one best way to bind your documents. It all comes down to what fits your business, your project, and your budget.
Bookmaking is faster and simpler than it’s ever been. And the best thing about digital is that it allows for on-demand printing. If you need a last-minute run of just 50 or 100 copies, your costs won’t be through the roof.
So, you’re ready to send out a new direct mail campaign, and wonder how customers will respond. Hold it right there......
How do you know if your mailings are hitting the mark?
Every once in a while comes along a Killer App or something that is a game changer in different industries. The most recent and maybe the biggest of all is digital printing.
I just love old fashioned print jobs that break the boundaries. So when Alexis Larson (of Dayton Daily News fame and now at the Dayton Art Institute) talked to me about doing something ultra cool, yet on a budget we…