We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Print certainly doesn't replace social and digital strategies—it only enhances them.
Seeing that invitation brought back thoughts of that time—stuff I hadn’t thought about in ages.
More customers today need help understanding data, formulating ideas, or launching mailing campaigns, and that requires a consultative selling approach.
We all know that first big step in making print interactive—the QR code
These new guidelines outline precisely how mailers should be held together.
Earlier this month, the United States Postal Service’s new regulations for folded self-mailers (FSM) went into effect...
So when 2013 rolls around, the USPS will be ready with a few resolutions. Regulations for the sizing, paper, and closure of folded self-mailers are about to change.
Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.