Chocolate Gets Personal

estherprice_candybars

Who wouldn’t love an Esther Price milk chocolate candy bar with their name written all over it?

For the holidays, we decided to partner with Esther Price, a local Dayton company that we all cherish, to provide our friends and family with personalized candy bars and show off what our HP Indigo 5600 can really do for our customers.

So, how do you create a personalized campaign? It’s really pretty simple…start with your data. We decided to use just first names as our variable, but the possibilities are endless. Here are 3 simple steps to start your first personalized campaign:

Step 1 – Set up your data. Create an excel document and create a column for each variable that you would like to change within your document.

Step 2 – Setup your design file. Look through your design and make sure that you have plenty of space for your variables to switch. For example: look for the longest variable and make sure that you have enough space for it to change within the design without truncating.

Step 3 – We’ll take it from here. Send us raw files of your artwork, along with an Excel document that contains your data and we’ll make the magic happen.

Personalization is now inspiring brands to connect with their customers one on one. Coca-Cola, Diet Coke, Bud Light, Snickers and more mature brands are finding innovative ways to share their story and encouraging customers to interact and take action.

Are you ready to start connecting with your audience in a unique way? Let us help your brand stand out with personalization, versioning and using software like Mosaic.

 

Check out our favorite examples of using personalization and versioning

Personalization: Share a Coke Campaign with Coca-Cola

Dynamic Personalization using HP Indigo’s Mosaic Software: Bud Light creates over 200,000 unique cans

Versioning: Snickers swaps out its brand name to feature hunger symptoms on candy bar wrappers

 

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