The past several years have been tough on the printing industry. Many companies have re-evaluated the role of print in their marketing efforts, often leading to fewer things getting printed. And large online print providers, like Vistaprint, have forced print prices lower than ever before.
If we’ve learned anything navigating this new environment, it’s this: printers can no longer just sit back, upload files, and fire up the press when the client says “go.” Successful printers need to actively participate in the marketing process—stepping up to help customers with everything from strategy, to design, to delivery.
In other words, printers need to become a marketer’s best friend. Here’s what that means:
This kind of printer is much more than just an order-taker. It’s one that will call and confirm if they notice an inconsistency in your brochure copy. One that will help you track campaign feedback—and celebrate with you when your efforts pay off. It’s one that lends advice and expertise at all points in the creative process.
It’s the kind of printer that Oregon strives to be every day.
Contact Oregon, and we’ll show how we can help carry out your marketing goals. It could be the start of a beautiful friendship.