Communication in the Digital Print Era: How We Changed & How We Didn’t

In our era of not only digital printing, but digital everything (friendships, meetings, work, school, security, thermostats…), we’ve come a long way with technology.

But there’s one thing we’ve never forgotten the importance of at Oregon Printing, and that’s straightforward and collaborative communication.

In the last five years, we’ve integrated state-of-the-art technology to make as much of our system automated and easy. 

The result?

A shop that can produce some of the coolest and most technically complex projects– projects I could have never even dreamed about 10 years ago.

And while we’ve become totally accustomed to that speed, ease, and complexity, there’s one piece that has stayed totally the same: How we communicate and collaborate with our customers.

To produce a new level of products, to take a job to personalization and print, with thousands of names printed on individual letters to be sealed up with goodies and delivered, we like to collaborate.

Can we do it all by ourselves and get you what you’re looking for? Yes, most likely. But without working together, how do we come up with new ways to raise the bar in digital print?

If we assume you know everything we can do as not just your print shop, but your partner in campaigning, how would you know if you’ve asked all the right questions or not?

We’ve got Microsoft Teams and project management software and so on, but we still like to meet up and ask, “This is what I heard you say, did I get it right?”

Or “Check out this first run, pretty cool, huh?”

Or “Here’s what you asked for and here’s a mate version we thought might be a game changer, what do you think?”

So this personal, face-to-face communication is built into our sales process. We did that on purpose.

After meetings for a complex project, we’ll always come back with a scope and timeline that outlines what we discussed… And we’ll always come back with questions too. Did we get it right?

We don’t underestimate the power of two-way communication. Even though we’ve got all the software and automations in our back pocket, and technology that’s elevated our digital printing processes over the years, it’s all for naught without genuine, slow communication.

That’s how we impress at every step of the process. Always have, always will.