According to a 2020 joint study by McKinsey and NielsenIQ, more than 60 percent of respondents said they would pay more for a product with sustainable packaging, while another recent study by NielsenIQ showed that a sustainable lifestyle is vital to 78 percent of US consumers.
Sustainability is essential to Oregon Printing, too. They’re focused on going green and doing their part to be eco-friendly in the print industry. Here’s how:
Most of their work is now digital; digital uses no heavy metal inks or solvents that are bad for the environment. Plus the amount of scrap used is greatly reduced.
They take time to understand client needs and find ways to reduce waste by only doing what’s needed. If a client can reduce the amount of printed pieces, or do something to save time and money, it’s a win-win situation for them and the environment. As Judd Plattenburg, president and CEO of Oregon Printing, explains, “It’s like hunting with a rifle instead of a shotgun. You must be targeted in your approach and committed to doing a better job.”
When it comes to mailings, whether it’s direct mail or a multi-page brochure, they use a strategic approach based on research and data, which results in less waste and less printing, and less junk mail for those who don’t want it.
They also care about conserving energy. They’ve condensed their pressroom and bindery activities into specific days and times to use less electricity. It’s all about working smarter, not harder. Why stretch 30 hours of work into 40 if you can get it done more efficiently?
Beyond their internal business focus, they recently extended their commitment to local environmental stewardship by supporting the Five Rivers MetroParks Foundation with an in-kind donation and consultation. Oregon’s donation, along with their time, expertise, and services, helps raise funds to protect the nearly 16,500 acres within Five Rivers, which is a huge win for everybody in the area.
Not only are climate change and sustainability becoming hot topics, but the resulting outcomes are very apparent. So it’s a crucial time to focus on being eco-friendly. To learn more about printing with an eye on sustainability, reach out to the Oregon Printing team: 937-222-9418.