Donors plus donations…equal importance!
Donations are the lifeblood of most nonprofits. And one of the biggest questions we are faced with as one of Ohio’s top printing companies for fundraising is “How do we expand our list of donors?”
Well, there is not a one-size-fits-all answer, but we do have time-tested ideas and industry expertise! A lot of nonprofits have their tried-and-true database of past donors. They are usually dependable for their once or twice a year direct mail appeal. But how do you expand on that list? In the past, we would figure out the demographics of that list and expand upon it with, partially an educated guess, and partially scientific research. This is always better than just buying a list and saying a prayer.
Target potential donors!
What if you could take your current list and overlay it onto a much larger database to gain knowledge about the demographic attributes of your already loyal donors? With that information, you could certainly have a much better chance of targeting people for your new list that are likely to engage with you. Now, you can do that with a tool we call Snapshot.
What is a Snapshot?
Snapshot is an easy-to-use tool that helps us statistically profile your best customers. Your current database is matched against a comprehensive database of U.S. businesses or consumers to create a customized market penetration analysis.
The strength of Snapshot lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively. With these simple steps, you can purchase a list of prospects (in your specific trade, industry, or area of interest) that look just like your best customers!
Interested in learning more? Call us and let’s talk.