print mail fundraising campaign for Wright State University by Oregon Printing Dayton Ohio

Case study

Donor $$$ Increase by 20%, Personalized by the Thousands

Every Spring, Wright State University sends out a Spring Appeal to its alumni with a couple of goals in mind. Primarily, it’s an ask to donate to their Scholarship Fund to help students afford their tuition. Secondly, it’s a Thank You to those who donated during the Fall Appeal.

CHALLENGE

After we hosted an intake meeting with them to get a better understanding of their vision, WSU developed the content for the letters and came up with the photography while Oregon nailed down the design. We collaborated together to accurately and effectively use WSU’s data and segmentation of the audiences.

As a special gift, alumni who donated in the fall received a sheet of personalized WSU return address labels, but since they only go to about a third of the overall mailing, that required an extra level of segmentation.

SOLUTION

Our designers produced three concepts for WSU to choose from. After an iteration round, Oregon printed and assembled all the varying, personalized pieces of the appeal.

In this case, WSU chose an 8.5” x 14” letter that included a tear-off stub at the bottom, personalized with names from their donor database. We filled in as many of the fields as possible to lower the barrier and make it easier for the prospective donor.

It also included, of course, the mailing envelope, the return envelope, and the personalized return labels for those that gifted in the fall.

RESULTS

In total, Oregon printed and mailed about 40,000 personalized pieces for WSU, and continues to work with WSU on their hyper-personalized donor mailing initiatives.

Since WSU began working with OPC for all their printing needs, the university has seen gifts increase by over 20%.

“I really appreciated Oregon’s personal service. This was the first time I did this campaign all by myself, so I always felt like I was behind. But their patience and understanding really pulled the project together in the end.”

— Amy J, Director of Annual Giving and University Advancement at Wright State University

PROJECT GALLERY

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