Case study

Data Personalization At Every Level

Wright State University was looking for a way to get a better response on their Raider Club Athletic Fund annual giving campaign. This campaign targets graduated students who were involved with a specific sport when they attended WSU.

CHALLENGE

WSU needed some major personalization, data accuracy, and full mailing services on top of the design and printing. We at OPC took some time to brainstorm and align visions with WSU to create a hyper-personalized campaign.

SOLUTION

print mail fundraising campaign for Wright State University by Oregon Printing Dayton Ohio

The campaign would be personalized on several different levels:

There would be 12 different versions of the mailer, one for each sport at WSU.
Each mailer would have sport-specific photos, copy, and infographics.
And each would be personalized on the front greeting, on the letter on the inside, and on the pre-filled reply card.

On top of that, WSU had three different audience segments depending on the recipients’ past giving habits, and the messaging would be specific to each.

Lastly, included would be admission for two to a WSU athletic event.

RESULTS

That year, WSU and the Raider Club Athletic Fund annual giving campaign saw a large increase in response rates. Alongside powerful design and data personalization, together we were able to tell the compelling stories that engaged with their diverse target audiences.