The Not-So-Humble Business Card

These days, it seems like all the buzz centers around the digital world. It’s easy to overlook the importance of that ubiquitous little piece of paper: the humble business card.

Business cards still play a critical role in your marketing package. In today’s networking environment, we’re bombarded by advertising and social media. Cutting through the noise is key, and studies indicate you have just 7 seconds to do so. First impressions really are everything—a business card that makes someone stop and take a second look can be your most powerful marketing tool.

Your brand is your story.

Unfortunately, few realize the possibilities of the business card — it’s so much more than contact information. It’s an investment in your brand. Your brand is your story. It’s who you are.

Giving someone a tactile-rich, beautifully designed card creates a big impact. It can make a prospective client sit up and take notice. Get you that face-to-face meeting. Drive people to your website. This is truly the sales channel of today.

Question is, how do you make your business card stand out? There are countless ways, and with the incredible flexibility of digital printing, they’re more accessible (and affordable) now than ever before. Trending big are thick, substantial cards that won’t get lost in the shuffle. A vast array of metallic, iridescent, and transparent substrates offer added dimension; or explore the visual pop of white ink, varnishes, and foil stamps.

Overwhelmed yet? No need to be. At Oregon, it’s our standard operating procedure to meet with clients and educate them about the possibilities. And we consider ourselves Brand Gatekeepers. We‘re experts at figuring out which exciting new materials and processes are right for your audience and your identity.

Overwhelmed yet? No need to be. At Oregon, it’s our standard operating procedure to meet with clients and educate them about the possibilities. And we consider ourselves Brand Gatekeepers. We‘re experts at figuring out which exciting new materials and processes are right for your audience and your identity.

We want to know all about you, your story, and the image you want to project. And it’s a discussion we truly enjoy. We believe great things happen with collaboration and brainstorming.

Don’t know much about paper? Oregon can help.

We can share paper swatches, sample projects, and explain tips and techniques for using paper to make your brand stand out. We can also show you how to combine innovative paper varieties with new inks and finishes. For example, you could print white ink on dark paper or use embossing to create a 3-D effect.

There are more paper possibilities than ever before, and almost no limit to what you can do. Ready to get started? Let paper lead the way.

The right paper can make all the difference. Contact Oregon for help choosing the perfect paper for your next project.