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Part Three: Using Technology to Enhance Your Story

Previously, we discussed the importance of an emotionally powerful story and how to craft narratives that resonate with your audience. Now, let’s look at technology’s influential role in amplifying your storytelling. A recent Forbes article highlights how images and videos powerfully connect with your audience, promote your narratives, and drive campaign results.1 Just how powerful? In 2021, over half of surveyed marketers used visuals in 91-100% of their content, underscoring technology’s critical storytelling role.

Using Social Media

When selecting social media platforms to enhance storytelling, it’s crucial to choose those that best reach your target demographics. According to Pew Research Center2, platforms like YouTube and Facebook are ideal for broad audiences since 83% and 68% of U.S. adults use them, respectively. However, if engaging those aged 18-29, Instagram might be more appropriate with 78% usage in that group. These insights highlight tailoring social media strategies for effective audience engagement.

Power of Video Content

Video is a powerful storytelling medium, employing sound and visuals to convey emotions and narratives. You often have just moments to capture attention before viewers switch channels or webpages. Engaging, emotional, educational, and empathetic (the 4 Es) videos help capture and retain attention. They don’t need to be expensive – use smartphones and free software like DaVinci Resolve, HitFilm Express, or Shotcut. Budget-friendly apps like Canva and Wondershare Filmora are also great options.

Video is a powerful storytelling medium. Remember, you often have just moments to capture your viewers attention before they lose interest.

Charts, Graphs, and Infographics

Consider this metaphor: a giant bowl of spaghetti, with lots of data points all tangled together. It’s difficult to see what’s going on, right? Visuals can act as a fork to untangle it:

  1. Charts and graphs transform numbers and percentages into visuals – bar charts, line graphs, etc.
  2. Maps and diagrams show relationships between things, providing clarity.
  3. Images and illustrations can break down complex ideas. (Remember: a picture is worth a thousand words!)

While simplifying complex data takes effort, platforms like Canva or Piktochart help design them faster and more effectively. 

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Charts and graphs transform numbers and percentages into understandable visuals that make sense.

QR Codes Bridge the Gap

QR codes made a Covid-era comeback and remain popular for bridging physical and digital content. For nonprofits, they can transform direct mail by providing online content links – detailed campaign info, testimonials, or donation pages. By scanning a QR code, your audience accesses information beyond print and can donate immediately. Bridging print and digital enhances donor experience, boosts engagement, and increases donation likelihood.

As you’ve learned, using technology in your storytelling approach can significantly enhance how you connect with and engage your audience. Whether it’s the undeniable power of video, the simplification of complex data into charts and graphs, or the practicality of QR codes, they each offer unique and important benefits. Technology makes your stories more accessible and engaging, and they empower donors to act.

Have questions or need technology storytelling assistance? Contact Oregon Printing Communications at [email protected] or (937) 222-9418.

1Forbes Agency Council, “Visual Marketing: The Power of Images & Videos for Promoting Your Brand,” Forbes, December 7, 2022, https://www.forbes.com/sites/forbesagencycouncil/2022/12/07/visual-marketing-the-power-of-images–videos-for-promoting-your-brand/?sh=2aed524f7875

2Pew Research Center. (2024, January 31). Americans’ Social Media Use. Retrieved from https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/