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Crafting Your Fundraising Story

In fundraising, a powerful story can make the difference between a simple glance at your creative work and a generous donation. Last month, we discussed why a good story is crucial in transforming abstract data like factoids and infographics into engaging narratives that are both attention-grabbing and motivating for your prospective donors. Now, let’s explore how you can craft your own fundraising story that is not only relevant but resonates with your audience, too.

Finding a Good Story

Identifying the right story to tell is the first step in crafting an effective fundraising narrative. Focus on stories that highlight the unique aspects of your organization’s mission and demonstrate emotional and impactful outcomes. As Judd Plattenburg, CEO and owner of Oregon, explains, “It’s not just about telling what happened; it’s about making donors feel the difference their contributions can make.”

Structuring Your Story

  • Character: Introduce your story’s character in a way that donors can empathize with (e.g., someone who has benefited significantly from your organization’s efforts).
  • Conflict: Clearly define the conflict or challenge your character is facing, which highlights the necessity and urgency of your organization’s work.
  • Journey and Resolution: Weave in details of your character’s journey and explain how your organization’s intervention becomes the turning point. Follow with a resolution that demonstrates the positive change or impact made.
  • Call to Action: Conclude with a compelling call to action that encourages donors to take the next step in support of your organization’s cause.

Using Visuals and Media

In today’s digital age, the use of visuals and media can significantly enhance your storytelling. “Be sure to incorporate relevant images, videos, or infographics that complement your narrative and bring your story to life,” explains Judd. “Visual aids help tug at human emotions and make your story feel more real.”

Crafting a good story involves more than just laying out the facts—it requires emotion, structure, and strategic use of media. Remember, your stories can’t just be heard, they must be felt and acted upon by your prospective donors. Next month, in Part Three of our blog series, we’ll discuss how technology can help enhance your storytelling. Join us as we continue to explore how good storytelling can transform your fundraising efforts!

Have questions or looking for help in crafting your own fundraising story? Contact Oregon Printing Communications today at [email protected] or (937) 222-9418.