Your direct mail has been sent. Now what?
After months of brainstorming, meeting with teammates and vendors, and double-checking your distribution lists, your creative piece is finally on its
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Does your direct mail content spark an emotional reaction?
Hitting an emotional reaction in direct mail fundraising is a big key to your overall success. And honestly, a direct mail campaign can be a capit
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Personalized print for fundraisers: 5 things to know
Charitable giving grew nearly 5 percent in 2013 over 2012. Total giving revenues last year totaled $12.5 billion.
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