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Storytelling in Fundraising: Part Three of a Three-Part Blog Series

Part Three: Using Technology to Enhance Your Story Previously, we discussed the importance of an emotionally powerful story and how to craft narrati

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Your direct mail has been sent. Now what?

After months of brainstorming, meeting with teammates and vendors, and double-checking your distribution lists, your creative piece is finally on its

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Does your direct mail content spark an emotional reaction?

Hitting an emotional reaction in direct mail fundraising is a big key to your overall success. And honestly, a direct mail campaign can be a capit

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Personalized print for fundraisers: 5 things to know

Charitable giving grew nearly 5 percent in 2013 over 2012. Total giving revenues last year totaled $12.5 billion.

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