Does your direct mail content spark an emotional reaction?
Hitting an emotional reaction in direct mail fundraising is a big key to your overall success. And honestly, a direct mail campaign can be a capit
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Want to Make Your Mail Campaigns a Success? Use a Checklist
With so many moving parts, it’s easy for something to accidentally fall through the cracks.
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Each piece of mail gets maybe a half-second’s glance before getting saved for later—or tossed forever
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