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THERE IS NO PERFECT PICKLE

Some of the best marketing advice you’ll ever hear? “There is no perfect pickle. There are only perfect pickles.” Odd? Yes. Relevant? 100%. Let

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Spaghetti Sauce & Direct Mail

I love food. Living downtown in Dayton, I am lucky to have a grand selection of fabulous restaurants to choose from however it seems that every weeken

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Ethical issues in personalized print: How far is too far?

The example illustrates just how powerful customer data tracking can be. It also shows data’s dark side: many people found the incident downright creepy.

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Up next: A year of personalized print

Marketers everywhere are trying to create impressions that are as tailor-made as possible..

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