A Printer for the Relationship Era

We’re finding that the magic is no longer in mass-mailing as many people as possible—it’s in offering relevant messages to small, targeted groups.

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Bob Garfield at AAF Dayton: Brands “Can’t Buy Me Like”

These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”

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