Most of today’s offset printing—and the large majority of digital printing—is done using CMYK…Whats that mean?
PMS stands for Pantone Matching System, sometimes referred to as Spot Color or just Pantone. I bring this up because I find myself explaining to clients why their job is not separating into the appropriate spot colors.
It’s not what you are THINKING!
Ok, now that I have cleared that up, what is it?