Color in print: Then and now

Most of today’s offset printing—and the large majority of digital printing—is done using CMYK…Whats that mean?

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PMS Thinking

PMS stands for Pantone Matching System, sometimes referred to as Spot Color or just Pantone. I bring this up because I find myself explaining to clients why their job is not separating into the appropriate spot colors.

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It’s not what you are THINKING!
Ok, now that I have cleared that up, what is it?

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