WYSO wanted to create a community around the station’s brand. Says Luke Dennis, WYSO’s Development Director…
Marketers everywhere are trying to create impressions that are as tailor-made as possible..
These factors, the authors tell us, have led to a shift away from a “Consumer Era” of marketing, and towards a new age—a “Relationship Era.”
Investing in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations
There are so many good people in Dayton and the surrounding region that will give a helping hand without blinking when asked, I am truly amazed.