Believe it or not I’m very optimistic about the future of printing and communications for our business, but every once in a while every printer must get a little feeling of irrelevance when they watch all of the changes that our business is going through. The printing business is still a 91 Billion dollar business (at least thats what the statisticians of our industry say), but when you see the plethora of ways to communicate a message, you know there’s a lot of change going on.
So, I started to think “what is the best thing that we could offer with our print services” , and I just came up with 3 tried and true qualities that we need to stay focused on. I could have written the same thing in the 1990’s and it would have been true also. I guess some things are just timeless
We have a lot of other things we are thinking about and working on, but as old school as it may sound I think these 3 qualities are still keeping us ahead of the curve.