Strange though it may sound, sometimes constraints are what you need to really get creative. That’s why the question above is so powerful. By eliminating failure as a possibility, you can focus your priorities and allow yourself to dream big.
This month, we’re encouraging designers everywhere to do just that: Dream without fear. Print without limits. Abandon what you thought was possible and try something new and different.
This isn’t just talk. Advanced digital printing technology has enabled print pros and other creatives to push beyond old limits. The only thing stopping you is your own imagination.
Here are a few new ways to get creative with print:
Use a new kind of paper.
Our paper options used to be simple: matte or glossy? White or color? No longer. Papers with pearlescent effects, metallic finishes, and more are now available. Why not try a paper that really brings your print to life?
Try a texture.
New paper types aren’t the only way you can make pieces stand out. These techniques are perfect for pieces where you really want to make an impression, like an event invitation or a sales package.
Print on something new.
Basic brochures and flyers? You’ve probably been there, done that. Here’s where digital printing really allows you to think big. You can now go beyond typical collateral entirely and leave your mark on just about anything you can imagine. For example, if your business is schedule-driven, you could create a personalized calendar as a customer leave-behind.
Digital printing doesn’t only make for pieces that look great. It also means we can use data to create materials that are customized to recipients’ interests. Use data to personalize anything you like: colors, imagery, messaging, even your offer. Or try A-B testing to see which version of a piece works best, then refine your pieces over time.
The best ways to get creative will depend on your individual needs. Don’t feel like you have to jump at every cool new technique. Instead, focus on the big ideas that are right for you. Start by banishing fear and doubt. Then let the creative sparks fly.
Ready to start brainstorming? Get in touch with Oregon today.