[From time to time, Oregon's President, Judd Plattenburg, provides commentary for the Oregon blog about the state of the business, industry, and community affairs.] August, 2018 How lucky I was…
GFG IDENTITY SET CREATION
Creating a brand’s identity isn’t easy. The look you choose can influence the impressions others form of you—for better or for worse.
So when Guardian Financial Group was ready to step out on their own and launch a new business, they wanted to make sure their brand was cohesive and needed help bringing it to life. As financial advisors, Guardian needed to appear approachable while conveying trust and expertise.
First, The Oregon Team a brainstorming session with Guardian to learn more about their organization and what they were trying to achieve.
We started with the logo. We polished Guardian’s original concept by digging deeper into the color selections and typography used. Our team developed a strategic plan to effectively showcase Guardian’s brand attributes and create a consistent look.
The identity set included business cards, an envelope, letterhead, and a pocket folder. For the business cards, we laminated two sheets of paper together and then embossed the logo to help potential clients experience the brand through multiple senses. We finished the cards off with a dull varnish for extra durability.
We built a cohesive set of professional materials for Guardian Financial Group that will elevate their organization from the competition. Oregon partnered with the client during the production process to ensure the final pieces surpassed the client’s expectations, while keeping in mind the project’s overall purpose.