Digital printing has been quietly advancing behind the scenes for years, but at some point, the industry, and printers (I’ll share in the blame!) stopped trying to educate designers and…
BUSINESS CARDS THAT MAKE A BOLD STATEMENT
We knew that Hearth Product Controls Co. was a perfect match for Oregon when HPC president Greg Steck sought our expertise in turning his business card vision into reality. He wanted a powerful tangible piece to spark up conversation at his next industry conference and he needed an expert’s insight. Oregon’s task was to design and print a new card for HPC that makes an impact and sets him apart from the rest.
Our design team researched HPC’s products, reviewed their current marketing collateral and determined the right approach for the redesign. We incorporated new, sophisticated print techniques that reflect two of the company’s strong qualities: professionalism and innovation.
Oregon laminated two types of paper together to create a thick, memorable card. For the front, we used a black cover stock (“Midnight Black”) printed with white ink and CMYK, coupled with a mock varnish effect for the HPC logo. The backside was printed on a pearlized cover stock (“Ice”) that helps the vibrant flame colors leap off the page.
We pushed our design team to design without limits and ended up with an attractive, useful product that the client could be proud of. Greg now has a trusted partner with whom he can collaborate on any design or print needs.
“As with any first-time project with a new vendor, we did not know what to expect – Oregon Printing put our concerns to rest quickly. From the initial meeting to the design options to the final product, we were very impressed with the quick and simple steps taken to deliver what we needed – a professional and appealing design.” – Greg Steck, President, HPC