I went to the 10th annual HP Indigo users conference, DscoopX with our Marketing and Business Development manager. Knowing that I love and am inspired by photography, she suggested that I tell the story of our journey through photography on Instagram. Make sure to follow us to see what our next journey will entail @oregonprinting.
Our purpose of going to DscoopX was 2 fold – to learn more about where HP Indigo Technology can take us in the future and to study the marketing trends of this emerging market.
HP Indigo technology is really amazing. We can do things now that I never dreamed.
- Opaque White ink on dark substrates
- Bright colors on dark substrates
- Static clings and vinyl substrates
- Plastic and wood substrates
- A level of quality that that matches offset
We sat through a session on how HP helped engineer the Diet Coke campaign, where every plastic bottle is uniquely different. Then, you look at why Snapfish and Shutterfly use HP technology and you suddenly start to understand that the digital printing world is growing rapidly and making the impossible possible.
The breakout sessions and keynote speeches were incredible. From the opening Keynote by Jim Stengel, who talked about fueling growth by the inspiration of your employees, to the closing talk by Alon Bar-Shaney (VP and General manager of HP Indigo) on how Indigo technology has really raised the bar on print standards worldwide, we realized we are a part of something very special. There was an air of collaboration between Indigo owners I’ve never seen in any other market, and the resources and tools made available by Dscoop to learn and grow are huge.
We came back with some great ideas, and over the next 6 months to a year, we will be doing everything we can to show our community what this technology can do, teach designers how to open their minds and spread a world of new possibilities and ideas using digital technology. As we’ve been saying lately, “Dream without Fear and Print without Limits!”